Of the many ethical corporate marketing practices, many firms use corporate social responsibility (CSR) communication … consumers’ responses to companies’ CSR communication. Experimental results indicate the negative effect of a poor sustainability … rating for corporate brand evaluations in the case of CSR communication, because consumers infer less intrinsic motives by …

communication). Results show a systematic positive effect of CSR communication on corporate brand attitude, even when negative third …-parties information is available. CSR communication appears as an efficient and un-risky strategy. Results are further developed and …-parties credible information (positive information, negative, or absence of information) and company communication (generic vs. CSR …

the specific impact of CSR communication on brand equity. This research provides initial empirical evidence about the …

Of the many ethical corporate marketing practices, many firms use corporate social responsibility (CSR) communication … consumers' responses to companies' CSR communication. Experimental results indicate the negative effect of a poor sustainability … rating for corporate brand evaluations in the case of CSR communication, because consumers infer less intrinsic motives by …

communication). Results show a systematic positive effect of CSR communication on corporate brand attitude, even when negative third …-parties information is available. CSR communication appears as an efficient and un-risky strategy. Results are further developed and …-parties credible information (positive information, negative, or absence of information) and company communication (generic vs. CSR …

various CSR communication channels; it not only focuses on CSR reputation, a specific aspect of corporate reputation which has …

for corporate social responsibility (CSR) communication, identifying CSR communication patterns by continent. Design …. Company reports published on the website are the most important vehicle for CSR communication. Their publication increased … on corporate communications, and therefore does not address perspectives on CSR communication from other disciplines …

approaches were identified. Some SME exemplars demonstrated use of strategic CSR communication by proactively communicated CSR … and the CSR model. The findings supported the proposed model that CSR communication played a dominant role in CSR … implications for SMEs were focused on integrating CSR communication within the organization instead of treating it as an …