Purpose – This editorial is an introduction to the special issue on CSR Communication attached to the second CSR … CSR communication and the development of theory and practice of CSR Communication in recent years. Design …/methodology/approach – The editorial sets up a research agenda for the future, the premises outlined about the role of CSR communication being …

CSR communication functions as an effective method of improving consumers’ emotional brand value, knowledge and memory of …-researched area of interactive CSR communication. Practical implications – The research provides practical strategic recommendations …/value – The research provides new empirical insights into theory and knowledge of interactive CSR communication and how …