Search Results - subject:"CSR Communication"

Consumer skepticism towards Corporate-NGO partnerships : the impact of CSR motives, message frame and fit

Schade, Jasmin; Wang, Yijing; Van Prooijen, Anne-Marie - In: Corporate communications : an international journal 27 (2023) 5, pp. 39-55

Persistent link: https://www.econbiz.de/10013553979

Helping Dwight : how gamification can improve CSR communication effectiveness?

Wójcik, Filip - In: Central European Management Journal 31 (2023) 3, pp. 405-415

problem often avoided in corporate social responsibility (CSR) communication research, especially gamified. Findings Findings … applying the same into CSR communication are still very rare. …

Persistent link: https://www.econbiz.de/10014515822

From the substantive to the ceremonial : exploring interrelations between recognition and aspirational CSR talk

Trittin-Ulbrich, Hannah - In: Business & society 62 (2023) 5, pp. 917-949

Persistent link: https://www.econbiz.de/10014295617

Unleashing green innovation : navigating the path with green inclusive leadership, green knowledge management and internal CSR communication

Badar, Kamal; Siddiquei, Ahmad Nabeel - In: The journal of business & industrial marketing 40 (2025) 2, pp. 298-312

Persistent link: https://www.econbiz.de/10015207003

Climate change as fake news : positive attribute framing as a tactic against corporate reputation damage from the evaluations of sceptical, right-wing audiences

Chmiel, Michal; Fatima, Sania; Ingold, Ciara; Reisten, Jana - In: Corporate communications : an international journal 30 (2025) 2, pp. 388-407

Persistent link: https://www.econbiz.de/10015272662

How does dialogic corporate social responsibility communication affect online brand advocacy? : the role of other-regarding preferences

Sung, Kyong Sik; Tao, Chen-Wei (Willie); Lee, Seoki - 2025

Persistent link: https://www.econbiz.de/10015340118

A comprehensive guide to greenwashing phenomena, contexts, and trends : the mean, lean washing machine

Gatti, Lucia; Conti, Ludovico; Seele, Peter - 2025

"Green communication can improve a firm's reputation and performance, regardless of their genuine green conduct. This book investigates the greenwashing phenomenon and maps how firms mislead consumers by not delivering on their environmental promises. The book provides a comprehensive list of 39...

Persistent link: https://www.econbiz.de/10015398181

Relationship-Oriented Sustainability Marketing : Concepts, Challenges, and Opportunities

Grunwald, Guido; Kara, Ali; Spillan, John E. - 2025

specifically, stakeholders’ reactions to CSR communication and related corporate crises. Ali Kara is Professor of Marketing at the …

Persistent link: https://www.econbiz.de/10015408987

CSR communication and firms' ability to win public procurement contracts

Kaddouri, Ouiam; Saussier, Stéphane - In: European journal of management and business economics : … 31 (2022) 3, pp. 390-407

Purpose - This paper aims to examine the link between the corporate social responsibility (CSR) communication efforts …. Findings - The results suggest a striking influence of CSR communication on the ability of firms to win contracts. Research …

Persistent link: https://www.econbiz.de/10013331034

A text mining approach for CSR communication : an explorative analysis of energy firms on Twitter in the post-pandemic era

Mazza, Rocco; Zavarrone, Emma; Olivieri, Mirko; … - In: Italian journal of marketing : ITJM 2022 (2022) 3, pp. 317-340

Persistent link: https://www.econbiz.de/10013461643