an integrative model to investigate how argument quality and source credibility of CSR communication affects customer … contributes to the literature on CSR communication and S-D logic and provides new insights for marketers and advertisers to manage … to the CSR communication research. Finally, this study expands the relevant literature by clarifying the relationships …

by strictly categorizing CSR activities into CSR communication and CSR commitment. A total of 656 annual and CSR reports … other things, a CSR communication breadth index, as well as an accurate assessment of communication quantity. A panel data … only CSR communication has an influence on CFP. While standalone CSR reports and communication breadth have a positive …