Search Results - subject:"CSR Communication"

Grey zone in - greenwash out: A review of greenwashing research and implications for the voluntary-mandatory transition of CSR

Gatti, Lucia; Seele, Peter; Rademacher, Lars - In: International Journal of Corporate Social … 4 (2019) 1, pp. 1-15

As public concern over greenwashing has grown in the last two decades, academic research has increased correspondingly, and there is now a substantial body of research addressing issues related to greenwashing. In this paper, we therefore review and analyze greenwashing research, to provide an...

Persistent link: https://www.econbiz.de/10014545993

Determinants of brand equity : communication of corporate social responsibility (CSR) versus CSR itself and company credibility

MS, Mahrinasari - In: Contemporary economics 13 (2019) 3, pp. 317-334

structural equation modeling (SEM). The main finding is that CSR communication has a greater role in creating brand equity than … results imply that CSR communication is a strategic tool to eliminate stakeholders’ skepticism toward CSR activity …

Persistent link: https://www.econbiz.de/10012176714

Grey zone in - greenwash out : a review of greenwashing research and implications for the voluntary-mandatory transition of CSR

Gatti, Lucia; Seele, Peter; Rademacher, Lars - In: International journal of corporate social … 4 (2019) 6, pp. 1-15

Persistent link: https://www.econbiz.de/10012221528

Determinants of brand equity: Communication of corporate social responsibility (CSR) versus CSR itself and company credibility

Pinto, João Braz; Andrade, João de Sousa - In: Contemporary Economics 13 (2019) 3, pp. 317-334

Persistent link: https://www.econbiz.de/10014544522

Marketing Communications in Emerging Economies, Volume II : Conceptual Issues and Empirical Evidence

Anning-Dorson, Thomas (ed.); Hinson, Robert (ed.); … - 2022

1. Traditional and Contemporary Notions of Marketing Communications -- 2. Power Shift: Analyzing the Changing Role of Public Relations in the Mar-keting Mix -- 3. Marketing Communication Planning for SMEs in Emerging Markets -- 4. Communicating Corporate Social Responsibility Initiatives: A...

Persistent link: https://www.econbiz.de/10012814697

Exploring effects of message framing on supportive behaviors toward environmental corporate social responsibility

Kim, Young; Chon, Myoung-Gi - In: Corporate communications : an international journal 27 (2022) 4, pp. 760-780

Persistent link: https://www.econbiz.de/10013384945

Marketing strategies in communicating CSR in the Muslim market of the United Arab Emirates : insights from the banking sector

Georgiadou, Effrosyni; Nickerson, Catherine - In: Journal of Islamic marketing 13 (2022) 7, pp. 1417-1435

Persistent link: https://www.econbiz.de/10013278973

Impact of CSR communication on brand business and social values

Louis, Didier; Lombart, Cindy - In: Advances in National Brand and Private Label Marketing …, (pp. 166-172). 2022

Persistent link: https://www.econbiz.de/10013281298

Pride or empathy? : exploring effective CSR communication strategies on social media

He, Zeya; Liu, Qing; Ferns, Bo H.; Countryman, Cary C. - In: International journal of contemporary hospitality management 34 (2022) 8, pp. 2989-3007

Persistent link: https://www.econbiz.de/10013412841

Is a specific claim always better? : the double-edged effects of claim specificity in green advertising

Janssen, Catherine; Swaen, Valérie; Du, Shuili - In: Journal of business research : JBR 151 (2022), pp. 435-447

Persistent link: https://www.econbiz.de/10013459858