Bögel, Paula Maria - In: Corporate Communications: An International Journal 20 (2015) 2, pp. 128-143
high vs low corporate social responsibility (CSR) involvement differ in their processing of CSR communication, which could … influence companies to adapt their CSR communication to the different ways of processing (central route vs peripheral route … processing of CSR communication as well as in their expectations for persuasive CSR communication. Research limitations …