Search Results - subject:"CSR image"

Determinants of brand equity : communication of corporate social responsibility (CSR) versus CSR itself and company credibility

MS, Mahrinasari - In: Contemporary economics 13 (2019) 3, pp. 317-334

This research aims to develop the model of corporate social responsibility (CSR) image in building brand equity as … CSR dimensions and company credibility. A new and important finding is that CSR image acts as a mediating variable. These …

Persistent link: https://www.econbiz.de/10012176714

Determinants of brand equity: Communication of corporate social responsibility (CSR) versus CSR itself and company credibility

Pinto, João Braz; Andrade, João de Sousa - In: Contemporary Economics 13 (2019) 3, pp. 317-334

Persistent link: https://www.econbiz.de/10014544522

How customers construct corporate social responsibility images: Testing the moderating role of demographic characteristics

Pérez, Andrea; del Bosque, Ignacio Rodríguez - In: BRQ Business Research Quarterly 18 (2015) 2, pp. 127-141

Summary This paper discusses the formation process of CSR images from a customer perspective. It analyses the influence of company-CSR coherence, motivational attribution and corporate credibility in the way customers evaluate CSR images in the banking industry. It also describes the impact of...

Persistent link: https://www.econbiz.de/10012118387