Search Results - subject:"CSR image"

Consumer complaining behavior in banking : the influence of brand image on brand forgiveness and negative word-of-mouth

Tosun, Petek; Gürce, Merve Yanar - In: Journal of financial services marketing 29 (2024) 2, pp. 203-213

Persistent link: https://www.econbiz.de/10015057657

Traditional media or social media? : corporate green media communication and consumer intention to cocreate green value in post-COVID-19 China

Zhao, Li; Sun, Jianxin; Zhang, Ling; Ma, Bowen - In: Asia Pacific journal of marketing and logistics 35 (2023) 3, pp. 745-774

Persistent link: https://www.econbiz.de/10014285882

Determinants of brand equity : communication of corporate social responsibility (CSR) versus CSR itself and company credibility

MS, Mahrinasari - In: Contemporary economics 13 (2019) 3, pp. 317-334

This research aims to develop the model of corporate social responsibility (CSR) image in building brand equity as … CSR dimensions and company credibility. A new and important finding is that CSR image acts as a mediating variable. These …

Persistent link: https://www.econbiz.de/10012176714

Determinants of brand equity: Communication of corporate social responsibility (CSR) versus CSR itself and company credibility

Pinto, João Braz; Andrade, João de Sousa - In: Contemporary Economics 13 (2019) 3, pp. 317-334

Persistent link: https://www.econbiz.de/10014544522

How customers construct corporate social responsibility images: Testing the moderating role of demographic characteristics

Pérez, Andrea; del Bosque, Ignacio Rodríguez - In: BRQ Business Research Quarterly 18 (2015) 2, pp. 127-141

Summary This paper discusses the formation process of CSR images from a customer perspective. It analyses the influence of company-CSR coherence, motivational attribution and corporate credibility in the way customers evaluate CSR images in the banking industry. It also describes the impact of...

Persistent link: https://www.econbiz.de/10012118387

Corporate social responsibility and customer loyalty: exploring the role of identification, satisfaction and type of company

Pérez, Andrea; Rodríguez del Bosque, Ignacio - In: Journal of Services Marketing 29 (2015) 1, pp. 15-25

study how three dimensions of corporate social responsibility (CSR) image (society, customers and employees) impact customer … three dimensions of CSR image. Design/methodology/approach – A multi-group structural equation model is tested using …’ samples. The dimensions of CSR image that concern the activities oriented to society and employees only positively impact …

Persistent link: https://www.econbiz.de/10014906432

The Impact of Corporate Volunteering on CSR Image: A Consumer Perspective

Plewa, Carolin; Conduit, Jodie; Quester, Pascale; … - In: Journal of Business Ethics 127 (2015) 3, pp. 643-659

influence consumer perceptions of CSR image and subsequent consumer behaviour. Data collected using an online survey in … Australia show perceived familiarity with a company’s CV programme to positively impact CSR image and firm image, partially … mediated by others-centred attributions. CSR image, in turn, strengthens affective and cognitive loyalty as well as word …

Persistent link: https://www.econbiz.de/10011242133

The impact of corporate volunteering on CSR image : a consumer perspective

Plewa, Carolin; Conduit, Jodie; Quester, Pascale G.; … - In: Journal of business ethics : JOBE 127 (2015) 3, pp. 643-659

Persistent link: https://www.econbiz.de/10010503918

Customer values and CSR image in the banking industry

Pérez, Andrea; Rodríguez del Bosque, Ignacio A. - In: Journal of financial services marketing : JFSM 20 (2015) 1, pp. 46-61

Persistent link: https://www.econbiz.de/10011298753

Corporate social responsibility and customer loyalty : exploring the role of identification, satisfaction and type of company

Pérez, Andrea; Rodríguez del Bosque, Ignacio A. - In: The journal of services marketing 29 (2015) 1, pp. 15-25

Persistent link: https://www.econbiz.de/10010531150