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CSR management performance system
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CSR oversight and management
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Corporate Social Responsibility
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Corporate social responsibility
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hierarchy-of-effects model
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Murray, Keith B.
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Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
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Why a hierarchy-of-effects model is still the best approach to managing and optimizing the impact of corporate social responsibility strategies
Murray, Keith B.
- In:
Journal of global scholars of marketing science : …
28
(
2018
)
1
,
pp. 42-51
Persistent link: https://www.econbiz.de/10011879716
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