Kim, Hanna; Hur, Won-Moo; Yeo, Junsang - In: Sustainability 7 (2015) 4, pp. 3683-3694
The aim of this research is to investigate the relationship between consumer perception of Corporate Social Responsibility (CSR), corporate brand trust, corporate hypocrisy, and corporate reputation. Based on the one-to-one interview method using a structured questionnaire of 560 consumers in...