Search Results - subject:"CUSTOMER STRATEGY"

The dynamics of successful collaboration in B2B relationships : strategies and best practices from global firms

Gandhi, Mehak - 2022

Persistent link: https://www.econbiz.de/10014252025

A study on service and consumer strategy using specialized stores of agricultural products

Baek, Changhwa - In: Global Business & Finance Review (GBFR) 26 (2021) 4, pp. 90-102

Purpose: The purpose of this study is to investigate consumer satisfaction with agricultural specialty stores in Korea and to establish strategies for service and customers based on the results. A strategy to increase satisfaction was studied by analyzing customer satisfaction for agricultural...

Persistent link: https://www.econbiz.de/10015098764

A study on service and consumer strategy using specialized stores of agricultural products

Baek, Changhwa - In: Global business and finance review 26 (2021) 4, pp. 90-102

Persistent link: https://www.econbiz.de/10013197299

Share of purchases in B2B : relative customer satisfaction indicators and customer characteristics as main influencers

Alet Vilaginés, Josep - In: The journal of business & industrial marketing 38 (2023) 5, pp. 1029-1040

Persistent link: https://www.econbiz.de/10014276725

ОБЕСПЕЧЕНИЕ УСТОЙЧИВОГО РАЗВИТИЯ КЛИЕНТООРИЕНТИРОВАННЫХ ЦЕПЕЙ ПОСТАВОК

ГЕРМАНОВИЧ, ЗАРУДНЕВ ЭДВАРД - In: ИЗВЕСТИЯ … (2013) 3, pp. 89-92

В статье аргументируется специфика обеспечения устойчи-вого развития клиентоориентированных цепей поставок. Определяются приоритеты логистики в управлении...

Persistent link: https://www.econbiz.de/10011221396

The friend or foe fallacy : why your best customers may not need your friendship

Dalsace, Frédéric; Jap, Sandy D. - In: Business horizons 60 (2017) 4, pp. 483-493

Persistent link: https://www.econbiz.de/10011707738

Customer journeys in insurance

Barwitz, Niklas - 2017

links them to satisfaction and loyalty to derive implications for customer strategy development. The fourth article provides …

Persistent link: https://www.econbiz.de/10012196159

Improving Customer Relationship Management Through Business Intelligence

Handzic, Meliha; Ozlen, Kursad; Durmic, Nermina - In: Journal of Information & Knowledge Management (JIKM) 13 (2014) 02, pp. 1450015-1

an organisation and its competition influence organisational business strategy which in turn impacts its customer … strategy. The model is tested empirically using survey data of 165 respondents from 73 different private and state owned …

Persistent link: https://www.econbiz.de/10010790503

Understanding electronic social customer relationship management : foundations and current major themes

Constantinides, Efthymios; Yousif, Arsham; Vries, Sjoerd de - In: International journal of electronic customer … 8 (2014) 4, pp. 180-199

Persistent link: https://www.econbiz.de/10011471313

Ripensare le relazioni tra marketing e brand tra obiettivi multidimensionali e misure complesse: verso una business ecology

PILOTTI, Luciano - Dipartimento di Economia, Management e Metodi … - 2008

The main aim of that work is to describe some of the recent direction of evolution of the management categories related to the measuring of the performances of brand in terms of three main strategic variables as brand equity, customer equity and brand-customer loyalty. Infact, one of the most...

Persistent link: https://www.econbiz.de/10005007271