Ainscough, Thomas L. - In: Journal of Consumer Marketing 13 (1996) 2, pp. 36-47
Examines the World Wide Web (WWW) ‐ a relatively new Internet service based on hypermedia, as a marketing tool, illustrating the issues raised with case examples. Explains how information can be accessed and disseminated via the WWW using a typology developed by the authors. An analysis of...