Serper, Nisan Güniz; Şen, Elif; Uslu, Banu Çalış - In: Istanbul business research 51 (2022) 1, pp. 189-208
agents and customer prioritization needed for a call center system using big data analytics and discrete event simulations to … improve customer satisfaction. The study was carried out based on data from a leading heating and ventilation company’s call … center. The K-means clustering technique was used to determine customer segmentation on 6-million-customer data. For …