Search Results - subject:"Cannibalization"

How do line extensions impact brand sales? : the role of feature similarity and brand architecture

Sezen, Burcu; Pauwels, Koen; Ataman, Berk - In: Journal of marketing analytics : JMA 12 (2024) 3, pp. 537-550

Persistent link: https://www.econbiz.de/10015138090

Strategies to mitigate the cannibalization effect between subscription video-on-demand and transactional video-on-demand

Baek, Hyunmi; Jang, Moonkyoung; Kim, Seongcheol - In: Digital business 4 (2024) 1, pp. 1-7

movies to specific pricing plan libraries. This study delves into the cannibalization effect that occurs when a movie …

Persistent link: https://www.econbiz.de/10015052138

Frontiers: the interplay of user-generated content, content industry revenues, and platform regulation : quasi-experimental evidence from YouTube

Wlömert, Nils; Papies, Dominik; Clement, Michel; … - In: Marketing science 43 (2024) 1, pp. 1-12

Persistent link: https://www.econbiz.de/10014470070

Demand and Supply Side Linkages in Exporting Multiproduct Firms

Eckel, Carsten; Flach, Lisandra; Meng, Ning - 2023

. This is commonly referred to as the cannibalization effect. On the supply side, joint inputs can create a dependency of one … provides first empirical evidence for the existence of cannibalization linkages in presence of supply linkages, which is …

Persistent link: https://www.econbiz.de/10014467861

Demand and supply side linkages in exporting multiproduct firms

Eckel, Carsten; Flach, Lisandra; Meng, Ning - 2023

Persistent link: https://www.econbiz.de/10014492127

Should price cannibalization be avoided or embraced? : a multimethod investigation

Mehrdar, Atabak; Li, Ting - In: Production and operations management : the flagship … 32 (2023) 12, pp. 3816-3836

Persistent link: https://www.econbiz.de/10014441415

Revenue management in a refurbishing duopoly with cannibalization

Kurdhi, Nughthoh Arfawi; Dabadghao, Shaunak S.; … - In: Journal of operations management 69 (2023) 2, pp. 246-260

Persistent link: https://www.econbiz.de/10014293332

Price competition in a vertizontally differentiated duopoly

Bos, Iwan; Peeters, Ronald - In: Review of industrial organization 62 (2023) 3, pp. 219-239

Persistent link: https://www.econbiz.de/10014266438

Differential pricing and production strategies for heterogeneous products under cannibalization and promotional effects

Liu, Aijun; Jing, Meiting; Jie, Miao; Li, Zengxian; … - In: Journal of management science and engineering 7 (2022) 4, pp. 608-629

manufacturer, a recycler, and consumers. Considering the cannibalization and promotion effects of remanufactured products on new … countermeasures. We find that (i) how the cannibalization and promotional effects influence the manufacturer and the recycler …

Persistent link: https://www.econbiz.de/10014315698

Why do some new products fail? Evidence from the entry and exit of Vanilla Coke

Clark, Robert; Gong, Yiran - 2021

The analysis of new product introduction using discrete-choice demand models has focused on successful products (e.g. the minivan) and their welfare impacts. Instead, we apply this approach to unsuccessful products to provide insight into the reasons for their failure. Our case study is the...

Persistent link: https://www.econbiz.de/10013254698