O'Cass, Aron; Sok, Phyra - In: Journal of Business Research 66 (2013) 8, pp. 1074-1084
This study adopts the premise that innovation capability underpins a service firm's value creation ability and that … management style, employee behaviors and marketing underpin its innovation capability. This study examines the role of managers … and employees in the creation and delivery of superior value to customers via the firm's innovation capability. To test …