Farouk, Firdous Mohd; Schinckus, Christophe; Smith, Sandra - In: Digital business 5 (2025) 1, pp. 1-12
Recent developments in big data analytics (BDA) enable financial institutions to optimize their decision-making processes. However, many BDA projects fail due to a lack of understanding of the value related to the realisation process. Guided by affordance actualisation theory, this article uses...