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Business marketing
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Categorical variable approach
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Loyalty
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Robust methodology under SEM
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Satisfaction
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Value-creating functions
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Gutiérrez, Juan
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Sánchez, José
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Vijande, María
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Quality & Quantity: International Journal of Methodology
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Value-creating functions, satisfaction and loyalty in business markets: a
categorical
variable
approach
using a robust methodology under structural equation modeling
Sánchez, José
;
Vijande, María
;
Gutiérrez, Juan
- In:
Quality & Quantity: International Journal of Methodology
46
(
2012
)
3
,
pp. 777-794
Persistent link: https://www.econbiz.de/10010993022
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