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  • Search: subject:"Categorisation theory"
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Year of publication
Subject
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Consumer behaviour 4 Konsumentenverhalten 4 Self-categorisation theory 4 Brand management 3 Markenführung 3 Beziehungsmarketing 2 Brand image 2 Constructivist paradigm 2 Dissatisfied customers 2 Luxury fashion brands 2 Markenimage 2 Millennials 2 Personality psychology 2 Persönlichkeitspsychologie 2 Relationship marketing 2 Second-hand product 2 Social Web 2 Social web 2 Theorie 2 Theory 2 User-generated content 2 social categorisation theory 2 Aesthetic labour 1 Aesthetics 1 Brand 1 Brand attachment 1 Brand extension 1 Brand extensions 1 Business network 1 Business start-up 1 Categorisation theory 1 Concept testing 1 Consumers 1 Customer integration 1 Dark tourism 1 Disaster 1 Distribution channel 1 Entrepreneurship 1 Entrepreneurship approach 1 Ethnic group 1
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Online availability
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Undetermined 6 Free 3
Type of publication
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Article 10
Type of publication (narrower categories)
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Article in journal 9 Aufsatz in Zeitschrift 9 research-article 1
Language
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English 10
Author
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Howell, Kerry 2 Ozuem, Wilson 2 Ranfagni, Silvia 2 Rovai, Serena 2 Willis, Michelle 2 Adisa, Toyin Ajibade 1 Block, Jörn 1 Burch, Lauren 1 Champniss, Guy 1 Chaudhury, Amita 1 Darnihamedani, Pourya 1 Dimitriu, Radu 1 Edelman, Dan 1 Fielding-Lloyd, Beth 1 Freeman, Susan 1 Hayday, Emily J. 1 Jansen, Justin 1 MacDonald, Emma K. 1 Mitchell, Vincent-Wayne 1 Mordi, Chima 1 Nickson, Dennis 1 Ogbonnaya, Chidiebere 1 Owens, Martin 1 Prakash, Gyan 1 Sharma, Sahiba 1 Wilson, Hugh 1 Yakimova, Raisa 1 Zhang, Yachen 1
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Published in...
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European Sport management quarterly : ESMQ 1 Industrial marketing management : the international journal for industrial and high-tech firms 1 International journal of business excellence : IJBEX 1 International journal of human resource management 1 International small business journal : ISBJ 1 Journal of customer behaviour 1 Qualitative Market Research: An International Journal 1 Qualitative market research : an international journal 1 Technological forecasting & social change : an international journal 1 Tourism management : research, policies, practice 1
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Source
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ECONIS (ZBW) 9 Other ZBW resources 1
Showing 1 - 10 of 10
Did you mean: subject:"categorization theory" (47 results)
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Institutional reforms and entrepreneurial growth ambitions
Darnihamedani, Pourya; Block, Jörn; Jansen, Justin - In: International small business journal : ISBJ 42 (2024) 7, pp. 805-840
Persistent link: https://www.econbiz.de/10015190757
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Aesthetic labour outcome and experience of individuals with tribal marks in Nigeria
Adisa, Toyin Ajibade; Nickson, Dennis; Ogbonnaya, Chidiebere - In: International journal of human resource management 35 (2024) 3, pp. 425-453
Persistent link: https://www.econbiz.de/10014552674
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"Get back to the kitchen, cos u talk s*** on tv" : gendered online abuse and trigger events in sport
Burch, Lauren; Fielding-Lloyd, Beth; Hayday, Emily J. - In: European Sport management quarterly : ESMQ 24 (2024) 4, pp. 957-978
Persistent link: https://www.econbiz.de/10015048826
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The nature and determinants of user-generated content for dissatisfied customers : evidence from second-hand luxury fashion brands
Ozuem, Wilson; Willis, Michelle; Ranfagni, Silvia; … - In: Qualitative market research : an international journal 27 (2024) 5, pp. 866-891
Persistent link: https://www.econbiz.de/10015324690
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The nature and determinants of user-generated content for dissatisfied customers: evidence from second-hand luxury fashion brands
Ozuem, Wilson; Willis, Michelle; Ranfagni, Silvia; … - In: Qualitative Market Research: An International Journal 27 (2024) 5, pp. 866-891
Purpose This study examined the links between user-generated content (UGC), dissatisfied customers and second-hand luxury fashion brands. A central premise of luxury fashion brands is the perceived status and privilege of those who own such items. Despite their marketing logic emphasising...
Persistent link: https://www.econbiz.de/10015355055
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Expatriates and social support : exploring conceptual role of unconscious bias
Sharma, Sahiba; Prakash, Gyan - In: International journal of business excellence : IJBEX 28 (2022) 4, pp. 492-504
Persistent link: https://www.econbiz.de/10014234706
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Experiencing human identity at dark tourism sites of natural disasters
Zhang, Yachen - In: Tourism management : research, policies, practice 89 (2022), pp. 1-11
Persistent link: https://www.econbiz.de/10013325960
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The "visible hand" behind cooperation in franchising : a model of franchisor practices that influence cooperation within social networks
Yakimova, Raisa; Owens, Martin; Freeman, Susan - In: Industrial marketing management : the international … 94 (2021), pp. 66-89
Persistent link: https://www.econbiz.de/10012513121
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No I won't, but yes we will : driving sustainability-related donations through social identity effects
Champniss, Guy; Wilson, Hugh; MacDonald, Emma K.; … - In: Technological forecasting & social change : an … 111 (2016), pp. 317-326
Persistent link: https://www.econbiz.de/10011611984
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Predicting retail brand extension strategy success : a consumer based model
Mitchell, Vincent-Wayne; Edelman, Dan; Chaudhury, Amita - In: Journal of customer behaviour 13 (2014) 2, pp. 93-111
Persistent link: https://www.econbiz.de/10010415668
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