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  • Search: subject:"Categorization theory"
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Year of publication
Subject
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Categorization theory 4 Consumer behaviour 3 Konsumentenverhalten 3 Brand 2 Branding 2 Business start-up 2 Markenartikel 2 Unternehmensgründung 2 Advocacy 1 Aesthetics 1 Allyship 1 Apparel Disposal 1 Arbeitsgruppe 1 Australia 1 Bekleidung 1 Bekleidungsindustrie 1 Beziehungsmarketing 1 Brand architecture 1 Brand extension 1 Brand image 1 Brand loyalty 1 Brand management 1 Burundi 1 Cannibalization 1 Categorization Theory 1 Clothing 1 Clothing industry 1 Commercial performance 1 Confidence 1 Confirmation bias 1 Consensus 1 Consumer attitudes 1 Country of origin 1 Cross-validated predictive ability test (CVPAT) 1 Crowdfunding 1 Entrepreneurial teams 1 Entrepreneurship 1 Entrepreneurship approach 1 Estimation theory 1 Extremism 1
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Online availability
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Free 11
Type of publication
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Article 9 Book / Working Paper 2
Type of publication (narrower categories)
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Article in journal 6 Aufsatz in Zeitschrift 6 Article 1 Congress Report 1 Thesis 1 Working Paper 1
Language
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English 9 German 1 Undetermined 1
Author
All
Anandakrishnarajah, Arun 1 Aouni, Zineb 1 Ataman, Berk 1 Behi, Azza Temessek 1 Belaid, Samy 1 Cheah, Isaac 1 DeLuca, Luigi M. 1 Fehri, Dorsaf 1 Ganegoda, Deshani B. 1 Goudeau, Cynthia 1 Henderson, Andrew Duane 1 Hudon, Marek 1 Karoui, Sedki 1 Lacoeuilhe, Jérôme 1 Lee, Hyun-Joo 1 Morgan, Robert E. 1 Pauwels, Koen 1 Phau, Ian 1 Périlleux, Anaïs 1 Reinold, Theresa 1 Salzarulo, Laurent 1 Scedrova, Anna 1 Sezen, Burcu 1 Shapiro, Debra L. 1 Shukla, Jigyashu 1 Wry, Tyler Earle 1
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Published in...
All
Entrepreneurship theory and practice : ET&P 1 European management journal 1 Global Cooperation Research Papers 1 Journal of Artificial Societies and Social Simulation 1 Journal of marketing analytics : JMA 1 Journal of retailing and consumer services 1 Junior Management Science (JUMS) 1 Organizational behavior and human decision processes 1
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Source
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ECONIS (ZBW) 6 BASE 2 EconStor 2 RePEc 1
Showing 1 - 10 of 11
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How do line extensions impact brand sales? : the role of feature similarity and brand architecture
Sezen, Burcu; Pauwels, Koen; Ataman, Berk - In: Journal of marketing analytics : JMA 12 (2024) 3, pp. 537-550
Persistent link: https://www.econbiz.de/10015138090
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Decomposing profile-to-role configurations in R&D-focused entrepreneurial teams
Scedrova, Anna; Morgan, Robert E.; DeLuca, Luigi M. - In: European management journal 42 (2024) 5, pp. 813-823
Persistent link: https://www.econbiz.de/10015108103
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Garnering support for social justice : when and why is "yes" likelier for "allies" versus "disadvantaged group advocates"?
Ganegoda, Deshani B.; Shukla, Jigyashu; Shapiro, Debra L. - In: Organizational behavior and human decision processes 182 (2024), pp. 1-15
Persistent link: https://www.econbiz.de/10015062973
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Predicting label brand loyalty : a comparison of two models using a partial least square-structural equation modeling
Karoui, Sedki; Behi, Azza Temessek; Fehri, Dorsaf; … - In: Journal of retailing and consumer services 79 (2024), pp. 1-11
Persistent link: https://www.econbiz.de/10015100806
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Crowdfunding social ventures : who will reward (or punish) hybridity?
Aouni, Zineb; Hudon, Marek; Périlleux, Anaïs; Wry, … - In: Entrepreneurship theory and practice : ET&P 48 (2024) 5, pp. 1191-1222
Persistent link: https://www.econbiz.de/10015179379
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Visuelle Wirkung von Produktneuheiten: Die Rolle der Marke bei der Designanpassung
Anandakrishnarajah, Arun - In: Junior Management Science (JUMS) 8 (2023) 2, pp. 453-472
processing, drawing on both categorization theory and processing fluency theory. It posits that changes in proportion can act as …
Persistent link: https://www.econbiz.de/10014528925
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Exploring the antecedents of apparel disposal behaviors : a study of young U.S. consumers
Goudeau, Cynthia; Lee, Hyun-Joo - 2021
Persistent link: https://www.econbiz.de/10012802769
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The Puzzle of Reconciliation after Genocide and the Role of Social Identities: Evidence from Burundi and Rwanda
Reinold, Theresa - 2019
The question of how societies emerging from genocide manage to return to normalcy, restore social relationships and lay the foundation for sustainable peace, is a puzzling one. The guiding hypothesis underlying this research paper is that identity politics are a key factor for explaining the...
Persistent link: https://www.econbiz.de/10012172051
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A study of firm motivations to invest in strategic political management
Henderson, Andrew Duane (contributor) - 2011
Firms are believed to engage in strategic political management (SPM) in attempts to shape public policy in favorable ways and enhance their economic returns. Extant research has broadly considered the motivations leading to corporate political activity, focusing on the effects of market power...
Persistent link: https://www.econbiz.de/10009429352
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The roles of Categorization Theory and confirmation bias in Australian owned brands
Cheah, Isaac; Phau, Ian - 2008
. Categorization theory, confirmation bias and schema congruity principles form the theoretical bases. Both consumer economic …
Persistent link: https://www.econbiz.de/10009434827
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