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  • Search: subject:"Category allocation decision"
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Subject
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Buying experience 1 Category allocation decision 1 Consumer behaviour 1 Distribution channel 1 Experiment 1 Food retailing 1 Food trade 1 Konsumentenverhalten 1 Lebensmitteleinzelhandel 1 Lebensmittelhandel 1 Multichannel shopping 1 Online grocery shopping 1 Online retailing 1 Online-Handel 1 Vertriebsweg 1
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Type of publication
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Article 1
Type of publication (narrower categories)
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Article in journal 1 Aufsatz in Zeitschrift 1
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English 1
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Breugelmans, Els 1 Campo, Katia 1
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Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation 1
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ECONIS (ZBW) 1
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Buying groceries in brick and click stores : category allocation decisions and the moderating effect of online buying experience
Campo, Katia; Breugelmans, Els - In: Journal of interactive marketing : a quarterly … 31 (2015), pp. 63-78
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