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~person:"Pfadenhauer, Michaela"
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Pfadenhauer, Michaela
Woessmann, Ludger
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Qualitative Marktforschung : Konzepte - Methoden - Analysen
2
International journal of nonprofit and voluntary sector marketing
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ECONIS (ZBW)
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The eventization of faith as a marketing strategy : World Youth Day as an innovative response of the Catholic Church to pluralization
Pfadenhauer, Michaela
- In:
International journal of nonprofit and voluntary sector …
15
(
2010
)
4
,
pp. 382-394
Persistent link: https://www.econbiz.de/10008736594
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2
Das Marketing-Event im Dienst der Kirche : der XX. Weltjugendtag 2005 in Köln
Pfadenhauer, Michaela
- In:
Qualitative Marktforschung : Konzepte - Methoden - Analysen
,
(pp. 1081-1100)
.
2009
Persistent link: https://www.econbiz.de/10003827472
Saved in:
3
Das Marketing-Event im Dienst der Kirche : der XX. Weltjugendtag 2005 in Köln
Pfadenhauer, Michaela
- In:
Qualitative Marktforschung : Konzepte - Methoden - Analysen
,
(pp. 1081-1100)
.
2007
Persistent link: https://www.econbiz.de/10003485772
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