Search Results - subject:"Cause proximity"

Campaign participation, spreading electronic word of mouth, purchase: How to optimise corporate social responsibility, CSR, effectiveness via social media?

Bialkova, Svetlana; te Paske, Stephanie - In: European Journal of Management and Business Economics … 30 (2021) 1, pp. 108-126

communicating via social media. In particular, the communication type, cause proximity and CSR motives are addressed facing the … value and performance) and cause proximity (national vs international), respectively, with monologue (study 1) and dialogue … communication type (study 2). Findings - Cause proximity enhanced the campaign participation, and this effect was pronounced for …

Persistent link: https://www.econbiz.de/10013193249

Campaign participation, spreading electronic word of mouth, purchase : how to optimise corporate social responsibility, CSR, effectiveness via social media?

Bialkova, Svetlana; Paske, Stephanie te - In: European journal of management and business economics : … 30 (2021) 1, pp. 108-126

Persistent link: https://www.econbiz.de/10012822066

Corporate giving and its impact on consumer evaluations : a meta-analysis

Saha, Sajeeb; Ranjan, Kumar Rakesh; Pappu, Ravi; … - In: Journal of business research : JBR 158 (2023), pp. 1-13

Persistent link: https://www.econbiz.de/10014280347

Does company size matter in corporate social responsibility? : an examination of the impact of company size and cause proximity fit on consumer response

Sung, Yoon Hi; Lim, Rachel Esther; Lee, Wei-Na - In: International journal of advertising : the review of … 41 (2022) 2, pp. 284-308

Persistent link: https://www.econbiz.de/10013207336

Randle, Melanie; Kemperman, Astrid; Dolnicar, Sara - In: Tourism management : research, policies, practice 75 (2019), pp. 66-77

Persistent link: https://www.econbiz.de/10012063564

Mehran Nejati; Azlan Amran; Gwen Tan Yi Wen - In: International journal of management practice : IJMP 8 (2015) 1, pp. 57-69

Persistent link: https://www.econbiz.de/10011377134

Antecedents to participation in corporate social responsibility programs

Mattila, Anna S.; Hanks, Lydia - In: Journal of Service Management 23 (2012) 5, pp. 664-676

Purpose – In today's competitive marketplace, companies are devoting an increasing amount of time and money to establishing themselves as socially responsible, in an effort to appeal to the value system of their target customers (Sen and Bhattacharya). In the current study, the paper focuses...

Persistent link: https://www.econbiz.de/10014894442