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  • Search: subject:"Centrality of visual product aesthetics"
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Advertising effects 1 Aesthetics 1 Brand credibility 1 Brand image 1 Brand management 1 Cause-Related Marketing 1 Cause-related marketing 1 Centrality of visual product aesthetics 1 Consumer behaviour 1 Corporate reputation 1 Firmenimage 1 Image resolution 1 Instagram engagement 1 Konsumentenverhalten 1 Markenführung 1 Markenimage 1 Marketing management 1 Marketingmanagement 1 Processing fluency 1 Social Web 1 Social web 1 Visual complexity 1 Visualisierung 1 Visualization 1 Werbewirkung 1 Ästhetik 1
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Article in journal 1 Aufsatz in Zeitschrift 1
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English 1
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Ryu, Sann 1
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Journal of research in interactive marketing : interactive marketing and computer-mediated communication 1
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ECONIS (ZBW) 1
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From pixels to engagement : examining the impact of image resolution in cause-related marketing on Instagram
Ryu, Sann - In: Journal of research in interactive marketing : … 18 (2024) 4, pp. 709-730
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