Toyota, Nozomi; Tan, Caroline S.L. - In: Journal of Asia Business Studies 18 (2024) 6, pp. 1483-1504
products bearing animal welfare (AW) certification labels. Design/methodology/approach A conceptual model was developed with … certification labels. Moral norm has a significant indirect effect on the relationship between consumer perception and intention to … consumers' perception toward AW certification labels, especially considering the limited discussion surrounding this topic in …