Search Results - subject:"Channel integration"

Targeting online sales through last-mile delivery platform integration

Park, Kevin H.; Pan, Xiaodan; Dresner, Martin - In: Journal of operations management 71 (2025) 2, pp. 195-219

Persistent link: https://www.econbiz.de/10015376771

The perceived value of customers: Antecedents and its effect on word-of-mouth

Nguyen, Phuong-Linh; Phan, Dinh-Quyet - In: Global Business & Finance Review (GBFR) 29 (2024) 1, pp. 101-114

firms in Vietnam. Findings: The research results illustrate the significant impact of multi-channel integration and brand … the customer's perceived value. Research limitations/implications: Besides multi-channel integration and brand equity …Purpose: This study aims to investigate the antecedents of the customer's perceived value, including multi-channel …

Persistent link: https://www.econbiz.de/10015098731

The perceived value of customers : antecedents and its effect on word-of-mouth

Nguyen, Phuong-Linh; Phan, Dinh-Quyet; Nguyen Thi Uyen - In: Global business and finance review 29 (2024) 1, pp. 101-114

Persistent link: https://www.econbiz.de/10014490981

The determinant factors of continuance intention to revisit omnichannel retailer companies : mean-end chain theory approach

Sundjaja, Arta Moro; Utomo, Prio; Matthew, Darrell; … - In: Cogent business & management 11 (2024) 1, pp. 1-18

channel integration. The Means-End Chain Theory believes can help to enlighten this integration by understanding the attribute … satisfaction and shopping value were the mediating variables between channel integration and intention to revisit. The integrated … influenced channel integration were identified as the dominant dimensions to the channel integration. The managerial implication …

Persistent link: https://www.econbiz.de/10014524847

Seeking stability or change? : retailers' organizational legitimacy, strategic orientation and cross-channel integration

Xue, Jiaqi; Qian, Liping; Cai, Jingang; Jiang, Xiuling - 2024

Persistent link: https://www.econbiz.de/10015114675

E-commerce in German agriculture : a case study investigating farmer satisfaction applying the thinking aloud method

Schulze Schwering, Dorothee Hedwig; Focke-Meermann, Lena; … - In: German journal of agricultural economics : GJAE 72 (2023) 2, pp. 117-132

keeps perceived transaction costs low. The study emphasizes the importance of customer centricity and a channel integration …

Persistent link: https://www.econbiz.de/10015084183

Impact of omnichannel integration on Millennials' purchase intention for fashion retailer

Cattapan, Teerada; Pongsakornrungsilp, Siwarit - In: Cogent Business & Management 9 (2022) 1, pp. 1-26

quantitative study employs the stimulus-organism-response (S-O-R) framework to investigate the impact of channel integration on …

Persistent link: https://www.econbiz.de/10014505632

Impact of omnichannel integration on Millennials' purchase intention for fashion retailer

Teerada Cattapan; Siwarit Pongsakornrungsilp - In: Cogent business & management 9 (2022) 1, pp. 1-26

quantitative study employs the stimulus-organism-response (S-O-R) framework to investigate the impact of channel integration on …

Persistent link: https://www.econbiz.de/10014430126

How is social capital formed across the digital-physical servicescape?

Nyrhinen, Jussi; Uusitalo, Outi; Frank, Lauri; Wilska, … - In: Digital business 2 (2022) 2, pp. 1-8

This paper examines how consumers create social capital in their interactions with other customers and service personnel while shopping in retail stores with both physical and digital locations. We draw on the servicescape literature to explore the role of social capital in determining the...

Persistent link: https://www.econbiz.de/10013477701

Stay or switch? : investigating lock-in effect in multi-channel apparel retailing

Acquila-Natale, Emiliano; Hernández-García, Ángel; … - In: Economics and Business Letters : EBL 9 (2020) 4, pp. 298-305

Persistent link: https://www.econbiz.de/10012424190