Dehnert, Maik; Schumann, Josephine - In: Electronic Markets 32 (2022) 3, pp. 1503-1528
Checking account providers must understand the importance of digital and non-digital service attributes across … multigroup analyses, we reveal the moderating impact of influencing factors on the preference of checking account service … accounts in Germany. The outcome of the paper is a detailed quantitative assessment of the relationships between checking …