Origin (PDO) wines, Chianti DOCG and Montep-ulciano d'Abruzzo DOC. For this purpose, cluster segmentation was implemented …

have constituted a valid strategy of marketing and competitiveness for producers. In 2014, the Consorzio Vino Chianti … Classico created the "Chianti Classico Gran Selezione" DOCG (Denominazione di Origine Controllata e Garantita) to strengthen … and expand the quality range of its productions. This is a new typology of Chianti Classico placed at the top of the …

have constituted a valid strategy of marketing and competitiveness for producers. In 2014, the Consorzio Vino Chianti … Classico created the "Chianti Classico Gran Selezione" DOCG (Denominazione di Origine Controllata e Garantita) to strengthen … and expand the quality range of its productions. This is a new typology of Chianti Classico placed at the top of the …

The “Eight Communities of the Chianti” area, Tuscany, Italy, receives an average annual rainfall of 700–800mm, mainly … similar requirements to the “Eight Communities of the Chianti” area. …

of their products, the article presents two case studies: the Chianti Classico wine from Tuscany (Italy) and the tea … the case of Chianti Classico, the territorial brand plays a strategy role for product promotion, while Guangdong seems to …