Search Results - subject:"Choice‐based conjoint"

Consumer social responses to CSR initiatives versus corporate abilities

Marquina Feldman, Percy; Vasquez‐Parraga, Arturo Z. - In: Journal of Consumer Marketing 30 (2013) 2, pp. 100-111

effects of CSR initiatives and CA in the consumer purchasing behavior. Design/methodology/approach – A choice‐based conjoint …

Persistent link: https://www.econbiz.de/10014849012

Hybrid approach to choice-based conjoint analysis

Vilikus, Ondřej - In: Acta oeconomica Pragensia : vědecký časopis Vysoke … 21 (2013) 4, pp. 3-19

Persistent link: https://www.econbiz.de/10010400377

Disclosure of Energy Operating Cost Information: A Silver Bullet for Overcoming the Energy-Efficiency Gap?

Heinzle, Stefanie - In: Journal of Consumer Policy 35 (2012) 1, pp. 43-64

Persistent link: https://www.econbiz.de/10010865689

Willingness-to-pay estimation with choice-based conjoint analysis: Addressing extreme response behavior with individually adapted designs

Gensler, Sonja; Hinz, Oliver; Skiera, Bernd; Theysohn, Sven - In: European Journal of Operational Research 219 (2012) 2, pp. 368-378

The increasing consideration of behavioral aspects in operations management models has prompted greater use of choice-based … conjoint (CBC) studies in operations research. Such studies can elicit consumers’ willingness to pay (WTP), a core input for …

Persistent link: https://www.econbiz.de/10010577606

The influence of CSR on purchasing behaviour in Peru and Spain

Marquina, Percy; Morales, Carlos E. - In: International Marketing Review 29 (2012) 3, pp. 299-312

Purpose – The research study has three objectives. One is to provide empirical validation of the relationship between corporate social responsibility (CSR) and corporate abilities (CA) as an influential factor in socially responsible consumption. The second is to ascertain whether there are...

Persistent link: https://www.econbiz.de/10014827553

When do changes in consumer preferences make forecasts from choice-based conjoint models unreliable?

Meeran, Sheik; Jahanbin, Semco; Goodwin, Paul; Frota … - In: European journal of operational research : EJOR 258 (2017) 2, pp. 512-524

Persistent link: https://www.econbiz.de/10011644147

Have the mobile coupon preferences of millennials changed?

Spralls, Samuel A.; Divine, Richard L.; Garber, Michael S. - In: Journal of promotion management : JPM 22 (2016) 6, pp. 792-809

Persistent link: https://www.econbiz.de/10011632063

On the Optimal Product Line Selection Problem with Price Discrimination

Schön, Cornelia - In: Management Science 56 (2010) 5, pp. 896-902

. 2000. Technical note: Mathematical properties of the optimal product line selection problem using choice-based conjoint …

Persistent link: https://www.econbiz.de/10009191467

Social networks and new product choice

Richards, Timothy J.; Hamilton, Stephen F.; Allender, … - In: American journal of agricultural economics 96 (2014) 2, pp. 489-516

Persistent link: https://www.econbiz.de/10010411909

Risikolebensversicherung in Deutschland : was zählt wirklich für den Verbraucher?

Steinmann, Lukas; Braun, Alexander - 2014

Persistent link: https://www.econbiz.de/10010463803