Search Results - subject:"Choice‐based conjoint"

Risk and Transactions Cost in Contracting: Results from a Choice-Based Experiment

Hudson, Darren; Lusk, Jayson - In: Journal of Agricultural & Food Industrial Organization 2 (2007) 1, pp. 1046-1046

attributes using a choice-based conjoint experiment. Results of a study of agricultural producers show that both risk and …

Persistent link: https://www.econbiz.de/10005458892

The no-choice option and dual response choice designs

Brazell, Jeff; Diener, Christopher; Karniouchina, Ekaterina - In: Marketing Letters 17 (2006) 4, pp. 255-268

possible gains in efficiency of dual response over traditional choice-based conjoint tasks when there are different proportions … choosing the no-choice option. Next, two choice-based conjoint analysis studies find little systematic violation of IIA with …

Persistent link: https://www.econbiz.de/10005716534

Bayesian estimation of multivariate-normal models when dimensions are absent

Zeithammer, Robert; Lenk, Peter - In: Quantitative Marketing and Economics 4 (2006) 3, pp. 241-265

observational units. For example, in choice based conjoint studies, not all brands are available for consideration on every choice … that simplifies the analysis and facilitates the estimation of the full covariance structure. An application to a choice-based … conjoint experiment illustrates the methodology and demonstrates that naive approaches to circumvent absent dimensions lead to …

Persistent link: https://www.econbiz.de/10005674212

Willingness to pay for soccer reports on the internet

Theysohn, Sven - In: International Journal of Sports Marketing and Sponsorship 8 (2006) 1, pp. 10-27

Global reach, together with rapidly increasing broadband coverage, makes the internet a potentially interesting distribution channel for video highlights and full-match viewings. This study investigateswillingness to pay as well as consumer preferences for type of report to derive marketing...

Persistent link: https://www.econbiz.de/10014811481

Modelling choice in logistics: a managerial guide and application

Garver, Michael S.; Williams, Zachary; Stephen Taylor, G.; … - In: International Journal of Physical Distribution & … 42 (2012) 2, pp. 128-151

Purpose – Much of the research conducted in logistics/SCM has focused on satisfaction/retention of customers. This has left a critical gap for managers: before customers can be satisfied and ultimately retained, a purchase choice of logistics services has to occur. To date, very little...

Persistent link: https://www.econbiz.de/10014793878

Risk and Transactions Cost in Contracting: Results from a Choice-Based Experiment

Hudson, Darren; Lusk, Jayson - In: Journal of Agricultural & Food Industrial Organization 2 (2004) 1

attributes using a choice-based conjoint experiment. Results of a study of agricultural producers show that both risk and …

Persistent link: https://www.econbiz.de/10014601245

Technical Note: Mathematical Properties of the Optimal Product Line Selection Problem Using Choice-Based Conjoint Analysis

Chen, Kyle D.; Hausman, Warren H. - In: Management Science 46 (2000) 2, pp. 327-332

relatively new methodology known as choice-based conjoint analysis (to model customer preferences) and investigate its …

Persistent link: https://www.econbiz.de/10009208959

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