Search Results - subject:"Choice‐based conjoint"

Exploring options to leverage partnership information for designing donation calls

Nurmala, N.; de Vries, Jelle; de Leeuw, Sander - In: Journal of Humanitarian Logistics and Supply Chain … 14 (2023) 3, pp. 262-284

behavior. Design/methodology/approach Choice-based conjoint analysis was used to understand donation preferences for …

Persistent link: https://www.econbiz.de/10015350717

Designing job ads to stimulate the decision to apply : a discrete choice experiment with business students

Petry, Tanja; Treisch, Corinna; Peters, Mike - In: International journal of human resource management 33 (2022) 15, pp. 3019-3055

Persistent link: https://www.econbiz.de/10013370294

The importance of product lifetime labelling for purchase decisions : strategic implications for corporate sustainability based on a conjoint analysis in Germany

Jacobs, Kathleen; Hörisch, Jacob - In: Business strategy and the environment 31 (2022) 4, pp. 1275-1291

Persistent link: https://www.econbiz.de/10013278993

Indonesian consumers' preferences and willingness to pay for certified vegetables : a choice-based conjoint approach

Noor, Arif Yustian Maulana; Toiba, Hery; Setiawan, Budi; … - In: Journal of international food & agribusiness marketing 36 (2024) 4, pp. 617-642

Persistent link: https://www.econbiz.de/10015190446

Service contract type and consumer choice behavior : the contributory roles of perceived value, brand reputation and consumer incentives

Wilkins, Stephen; Ireland, John J.; Hazzam, Joe; … - In: Marketing intelligence & planning 42 (2024) 2, pp. 373-392

Persistent link: https://www.econbiz.de/10015056872

The role of social and environmental sustainability on sportswear’s purchasing among European consumers

Fuchs, Michael; Bodet, Guillaume; Hovemann, Gregor - In: International Journal of Sports Marketing and Sponsorship 25 (2024) 3, pp. 641-663

Purpose While consumer preferences for sporting goods have been widely researched within sport management, literature is lacking on aspects of social and environmental sustainability. Accordingly, this study aims to investigate the role of social and environmental sustainability for purchase...

Persistent link: https://www.econbiz.de/10015347577

Writing restaurant menu descriptions : the influence of word choice on consumer behavior

Behnke, Carl; Jung, Sean (Sangwon); Bai, Yunmei (Mabel) - 2024

Persistent link: https://www.econbiz.de/10015338772

Designing effective volunteering appeals : results of choice-based conjoint and latent class segmentation analyses

Jedicke, Eva Maria; Olk, Stephan; Zogaj, Adnan; … - In: Nonprofit and voluntary sector quarterly : journal of … 53 (2024) 6, pp. 1537-1563

Persistent link: https://www.econbiz.de/10015403809

The importance of product lifetime labelling for purchase decisions: Strategic implications for corporate sustainability based on a conjoint analysis in Germany

Jacobs, Kathleen; Hörisch, Jacob - In: Business Strategy and the Environment 31 (2021) 4, pp. 1275-1291

Lancaster, experimental survey data are collected from a population representative sample of 499 German consumers, using choice‐based … conjoint analysis. Hierarchical Bayes utility modelling suggests a substantial positive effect of product lifetime labelling on …

Persistent link: https://www.econbiz.de/10013367980

Understanding augmented reality adoption trade-offs in production environments from the perspective of future employees: A choice-based conjoint study

Schuir, Julian; Teuteberg, Frank - In: Information Systems and e-Business Management 19 (2021) 3, pp. 1039-1085

The implementation of augmented reality (AR) systems in production environments is associated with a variety of advantages, such as productivity gains, lower costs and reduced operating times. Despite these potential benefits, the lack of user acceptance due to issues such as privacy concerns...

Persistent link: https://www.econbiz.de/10014497545