Search Results - subject:"Choice‐based conjoint"

Attenuating double jeopardy of negative country of origin effects and latecomer brand : An application study of ethnocentrism in emerging markets

Hamin, Hamin; Baumann, Chris; L. Tung, Rosalie - In: Asia Pacific Journal of Marketing and Logistics 26 (2014) 1, pp. 54-77

markets, the USA, the UK and Germany. The study employed a choice-based conjoint analysis. Findings – The results of this …

Persistent link: https://www.econbiz.de/10014675317

What makes people seal the green power deal? — Customer segmentation based on choice experiment in Germany

Tabi, Andrea; Hille, Stefanie Lena; Wüstenhagen, Rolf - In: Ecological Economics 107 (2014) C, pp. 206-215

‘walked the talk’. By making use of a latent class segmentation analysis based on choice-based conjoint data, this paper …

Persistent link: https://www.econbiz.de/10011043680

Attenuating double jeopardy of negative country of origin effects and latecomer brand ; an application study of ethnocentrism in emerging markets

Hamin, Hamin; Baumann, Chris; Tung, Rosalie Lam - In: Asia Pacific journal of marketing and logistics 26 (2014) 1, pp. 54-77

Persistent link: https://www.econbiz.de/10010247522

Do consumers pay more for what they value more? : the case of local milk-based dairy products in Senegal

Lefèvre, Mélanie - In: Agricultural and resource economics review : ARER 43 (2014) 1, pp. 158-177

Persistent link: https://www.econbiz.de/10010367508

Choice-based conjoint analysis of the local coupon preferences of millennials

Garver, Michael S.; Divine, Richard L.; Spralls, Samuel A. - In: Journal of promotion management : JPM 20 (2014) 2, pp. 240-249

Persistent link: https://www.econbiz.de/10010373821

Conjoint-Analysen mit Differenzendesigns

Gierl, Heribert; Bombe, Sandra - In: Wirtschaftswissenschaftliches Studium : WiSt ; … 43 (2014) 7, pp. 344-350

Persistent link: https://www.econbiz.de/10010415360

What makes people seal the green power deal? : customer segmentation based on choice experiment in Germany

Tabi, Andrea; Hille, Stefanie Lena; Wüstenhagen, Rolf - In: Ecological economics : the transdisciplinary journal of … 107 (2014), pp. 206-215

Persistent link: https://www.econbiz.de/10011280264

Psychological influences on customer willingness to pay and choice in automated retail settings : Context effects, attribute framing, and perceptions of fairness

Dixit, Ashutosh; D. Hall, Kenneth; Dutta, Sujay - In: American Journal of Business 29 (2014) 3/4, pp. 237-260

set was analyzed with MANOVA, the second set with choice-based conjoint (CBC) analysis. Findings – When prices are framed …

Persistent link: https://www.econbiz.de/10014668383

Valuing Attributes of Fluid Milk Using Choice-Based Conjoint Experimental Design

Bai, Junfei; Wahl, Thomas I.; Wandschneider, Philip R. - Agricultural and Applied Economics Association - AAEA - 2007

A choice-based conjoint (CBC) experiment was employed to analyze Chinese consumers preferences for fluid milk defined …

Persistent link: https://www.econbiz.de/10005038942

Japanese Consumersâ€™ Perceptions on and Willingness to Pay for Credence Attributes Associated with Canola Oil

Hu, Wuyang; Chen, Kevin Z.; Yoshida, Kentaro - In: Journal of Agricultural and Applied Economics 38 (2006) 01

In this study we found that Japanese consumers value the conventional health claim â€œlow in saturated fatâ€ more than the relatively newer claims, such as â€œhigh in oleic acid.â€ In addition, consumers do not prefer oil with genetically modified ingredients or oil that is not...

Persistent link: https://www.econbiz.de/10005041411