This study evaluates consumer acceptance of different GM applications in the pork production chain. In general, results indicate that consumers prefer conventional pork over pork for which genetic modification was applied. However, the negative impact of the GM applications is compensated by...

One debate in the literature regarding consumers’ reactions to genetically modified food (GMF) centres on whether consumers react to the process of gene technology or to the specific GMF products. Results from a choice experiment survey in New Zealand indicate that consumers are heterogeneous...