Boztug, Yasemin; Reutterer, Thomas - Sonderforschungsbereich 649: Ökonomisches Risiko, … - 2006
price elasticities both across segments and compared to the
global (segment-unspeciflc) model.
Keywords: Marketing, Choice … Models, Market Basket Analysis, Cross-Category
Efiects, Segmentation
JEL-classiflcation: C31, C33, C35, C63, M31
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