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Attraction effect
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Consumer behaviour
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Sivakumar, K.
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AMS review : official publication of the Academy of Marketing Science
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A unified conceptualization of the attraction effect
Sivakumar, K.
- In:
AMS review : official publication of the Academy of …
6
(
2016
)
1/2
,
pp. 39-58
Persistent link: https://www.econbiz.de/10011741479
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