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  • Search: subject:"Choices in context"
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Alternative-based 1 Attraction effect 1 Attribute-based 1 Choices in context 1 Compromise effect 1 Consumer behaviour 1 Context effect 1 Decision 1 Decision process 1 Decision theory 1 Entscheidung 1 Entscheidungstheorie 1 Experiment 1 Konsumentenverhalten 1 Präferenztheorie 1 Theory of preferences 1
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Article in journal 1 Aufsatz in Zeitschrift 1
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Jang, Jung Min 1 Yoon, Song-oh 1
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Marketing letters : a journal of research in marketing 1
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The effect of attribute-based and alternative-based processing on consumer choice in context
Jang, Jung Min; Yoon, Song-oh - In: Marketing letters : a journal of research in marketing 27 (2016) 3, pp. 511-524
Persistent link: https://www.econbiz.de/10011537276
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