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Churn prediction modeling
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Industrial marketing management : the international journal for industrial and high-tech firms
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Customers churn prediction and marketing retention strategies. An application of support vector machines based on the AUC parameter-selection technique in B2B e-commerce industry
Gordini, Niccolò
;
Veglio, Valerio
- In:
Industrial marketing management : the international …
62
(
2017
),
pp. 100-107
Persistent link: https://www.econbiz.de/10011707072
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