Yildiz, Hélène; Heitz-Spahn, Sandrine; Belaud, Lydie - In: International Journal of Retail & Distribution Management 45 (2017) 6, pp. 641-659
investigate the influence of consumers’ civic commitment, measured at behavioural and perceptual levels, on small … SRP than CBC does, town managers can catch people’s attention by communicating civic commitment to enhance CPC. Solidarity … civic commitment to communities. …