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Subject
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Anchoring and adjustment 1 Claim effect 1 Consumer behaviour 1 Eating habit 1 Ernährungsverhalten 1 Framing effect 1 Functional food 1 Funktionelle Lebensmittel 1 Gesundheit 1 Gesundheitsvorsorge 1 Health 1 Healthy menu promotion 1 Konsumentenverhalten 1 Perceived healthiness 1 Preventive care 1 Prospect Theory 1 Prospect theory 1 Sales promotion 1 Verkaufsförderung 1
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Type of publication
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Article 1
Type of publication (narrower categories)
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Article in journal 1 Aufsatz in Zeitschrift 1
Language
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English 1
Author
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Hur, Jungyun 1 Jang, Soocheong (Shawn) 1
Published in...
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International journal of hospitality management 1
Source
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ECONIS (ZBW) 1
Showing 1 - 1 of 1
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Consumers' inference-dynamics abouth healthy menu promotions in a bundle context
Hur, Jungyun; Jang, Soocheong (Shawn) - In: International journal of hospitality management 44 (2015), pp. 12-22
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