Chen, Chien-Wen; Cheng, Chiang-Yu - In: Quality & Quantity: International Journal of Methodology 47 (2013) 5, pp. 2539-2555
Click-and-mortar is a business model in which companies supplement their physical outlet with an online channel … dynamics of click-and-mortar behavior. This study proposes a phenomenal model to evaluate the antecedents of customer …