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Journal of promotion management : innovations in planning and applied research
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Analyzing the influence of social media influencer's attributes and content esthetics on endorsed brand attitude and brand-link
click
behavior
: the mediating role of brand content...
Mir, Imran Anwar
;
Salo, Jari
- In:
Journal of promotion management : innovations in …
30
(
2024
)
1
,
pp. 1-28
Persistent link: https://www.econbiz.de/10014447577
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