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Year of publication
Subject
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Advertising effects 1 Brand 1 Brand image 1 Brand management 1 Consumer behaviour 1 Influencer 1 Internet marketing 1 Konsumentenverhalten 1 Markenartikel 1 Markenführung 1 Markenimage 1 Online-Marketing 1 Social Web 1 Social web 1 Werbewirkung 1 attributes 1 brand attitude 1 brand content engagement 1 brand content esthetics 1 brand-link click behavior 1 social media influencers 1
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Online availability
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Free 1
Type of publication
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Article 1
Type of publication (narrower categories)
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Article in journal 1 Aufsatz in Zeitschrift 1
Language
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English 1
Author
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Mir, Imran Anwar 1 Salo, Jari 1
Published in...
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Journal of promotion management : innovations in planning and applied research 1
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ECONIS (ZBW) 1
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Analyzing the influence of social media influencer's attributes and content esthetics on endorsed brand attitude and brand-link click behavior : the mediating role of brand content...
Mir, Imran Anwar; Salo, Jari - In: Journal of promotion management : innovations in … 30 (2024) 1, pp. 1-28
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