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Search: subject:"Click-through Rate"
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Online-Marketing
17
Internet marketing
16
Consumer behaviour
12
Konsumentenverhalten
12
Werbewirkung
12
Advertising effects
11
click-through rate
11
Advertising
7
Werbung
7
Online retailing
6
Online-Handel
6
Click-through rate
5
Search engine
5
Suchmaschine
5
Website
4
Conversion rate
3
Informationsverhalten
3
Target group
3
Zielgruppe
3
Banner advertising
2
Click-Through-Rate
2
Click-through-rate
2
Conversion Rate
2
Cost-Per-Click
2
Cost-per-click
2
Digital platform
2
Digitale Plattform
2
Distribution channel
2
Information behaviour
2
Online Kampagne
2
Online campaign
2
Paid Clicks
2
Paid clicks
2
Preismanagement
2
Pricing strategy
2
Real-time bidding
2
SEA
2
Search Engine Advertising
2
Social Web
2
Social web
2
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Undetermined
13
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4
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Article
19
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3
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Article in journal
15
Aufsatz in Zeitschrift
15
Working Paper
2
Arbeitspapier
1
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English
18
Undetermined
3
German
1
Author
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Fang, Eric
3
Fuchs, Tobias
2
Försch, Steffen
2
Haan, Evert de
2
Huang, Minxue
2
Li, Xiaoling
2
Schüle, Hubert
2
Zhuang, Mengzhou
2
Zilling, Manfred Peter
2
Anderson, Chris K.
1
Anguera-Torrell, Oriol
1
Bergemann, Dirk
1
Bojko, Marek
1
Brantley, Luke
1
Calin, Mihai
1
Chaparro-Peláez, Julián
1
Cheng, Ming
1
Cindea, Stefan
1
Cindrea, Sorina
1
Dellarocas, Chrysanthos
1
Despotakis, Stylianos
1
Dobrila, Andreea
1
Dong, Beibei
1
Dütting, Paul
1
Gonzalez, Gerardo O
1
Govoreanu, Alexandru
1
Haans, Hans
1
Hamilton, Mitchell L.
1
Hansen, Alexander
1
Hernández-García, Ángel
1
Hout, Roel
1
Iach, David
1
Im, Il
1
Jeong, Seok-Oh
1
Jun, Jongkun
1
Langer, Claudia
1
Lee, Jongkuk
1
Leonard, Taylor
1
Lindell, Jacob
1
Lorente-Páramo, Ángel J.
1
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Institution
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PFH Private University of Applied Sciences, Göttingen
1
Published in...
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International journal of internet marketing and advertising : IJIMA
2
Management science : journal of the Institute for Operations Research and the Management Sciences
2
PFH Forschungspapiere/Research Papers
2
Cowles Foundation discussion paper
1
Improving decision making in real-time bidding
1
Information systems research : ISR
1
International Journal of Applied Industrial Engineering (IJAIE)
1
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
Journal of electronic commerce research : JECR
1
Journal of marketing
1
Journal of marketing analytics : JMA
1
Journal of marketing communications
1
Journal of marketing research : JMR
1
Journal of vacation marketing
1
Management information systems : mis quarterly
1
Marketing Letters
1
Studies in Business and Economics
1
Technological forecasting & social change : an international journal
1
The Cornell hospitality quarterly
1
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ECONIS (ZBW)
17
RePEc
3
EconStor
1
Other ZBW resources
1
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22
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date (oldest first)
1
Data-driven mechanism design: jointly eliciting preferences and information
Bergemann, Dirk
;
Bojko, Marek
;
Dütting, Paul
;
Paes …
-
2024
Persistent link: https://www.econbiz.de/10015271585
Saved in:
2
Tales of two channels : digital advertising performance between ai recommendation and user subscription channels
Dong, Beibei
;
Zhuang, Mengzhou
;
Fang, Eric
;
Huang, Minxue
- In:
Journal of marketing
88
(
2024
)
2
,
pp. 141-162
Persistent link: https://www.econbiz.de/10014582909
Saved in:
3
Multidimensional targeting and consumer response
Despotakis, Stylianos
;
Yu, Jungju
- In:
Management science : journal of the Institute for …
69
(
2023
)
8
,
pp. 4518-4540
Persistent link: https://www.econbiz.de/10014339266
Saved in:
4
Sponsored brands video rings up clicks and sales in the short and long run
Pauwels, Koen
;
Peran, Michael
;
Shah, Zee
;
Schnaidt, German
- In:
Journal of marketing analytics : JMA
11
(
2023
)
3
,
pp. 275-286
Persistent link: https://www.econbiz.de/10014374827
Saved in:
5
The impact of positioning on click-through-rates in hotel metasearch engines
Anguera-Torrell, Oriol
;
Langer, Claudia
- In:
Journal of vacation marketing
28
(
2022
)
2
,
pp. 228-243
Persistent link: https://www.econbiz.de/10013257576
Saved in:
6
Search engine consumer journeys : exploring and segmenting click-through behaviors
Cheng, Ming
;
Anderson, Chris K.
- In:
The Cornell hospitality quarterly
62
(
2021
)
2
,
pp. 198-214
Persistent link: https://www.econbiz.de/10012520146
Saved in:
7
The effects of price rank on clicks and conversions in product list advertising on online retail platforms
Zhuang, Mengzhou
;
Fang, Eric
;
Lee, Jongkuk
;
Li, Xiaoling
- In:
Information systems research : ISR
32
(
2021
)
4
,
pp. 1412-1430
Persistent link: https://www.econbiz.de/10012805193
Saved in:
8
Impact of message design on banner advertising involvement and effectiveness : an empirical investigation
Namin, Aidin
;
Hamilton, Mitchell L.
;
Rohm, Andrew J.
- In:
Journal of marketing communications
26
(
2020
)
2
,
pp. 115-129
Persistent link: https://www.econbiz.de/10012203397
Saved in:
9
How to improve e-mail click-through rates : a national culture approach
Lorente-Páramo, Ángel J.
;
Chaparro-Peláez, Julián
; …
- In:
Technological forecasting & social change : an …
161
(
2020
),
pp. 1-13
Persistent link: https://www.econbiz.de/10012533628
Saved in:
10
The role of retargeted advertisements in dealing with deflecting customers and its impact on the online buying process
Mohan, Geetha
- In:
International journal of internet marketing and …
14
(
2020
)
4
,
pp. 417-432
Persistent link: https://www.econbiz.de/10012512670
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