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Search: subject:"Click-through Rate"
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Online-Marketing
18
Internet marketing
17
Consumer behaviour
13
Konsumentenverhalten
13
Werbewirkung
13
Advertising effects
12
click-through rate
12
Advertising
9
Werbung
9
Online retailing
6
Online-Handel
6
Click-through rate
5
Search engine
5
Suchmaschine
5
Website
5
Conversion rate
3
Informationsverhalten
3
Target group
3
Theorie
3
Theory
3
Zielgruppe
3
Banner advertising
2
Brand image
2
Click-Through-Rate
2
Click-through Rate
2
Click-through-rate
2
Cognition
2
Conversion Rate
2
Cost-Per-Click
2
Cost-per-click
2
Data-Driven Mechanism Design
2
Digital platform
2
Digitale Plattform
2
Distribution channel
2
Information behaviour
2
Kognition
2
Markenimage
2
Mechanism Design
2
Online Kampagne
2
Online advertising
2
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Undetermined
17
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Article
22
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4
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18
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3
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English
22
Undetermined
3
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1
Author
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Fang, Eric
3
Bergemann, Dirk
2
Bojko, Marek
2
Dütting, Paul
2
Fuchs, Tobias
2
Försch, Steffen
2
Haan, Evert de
2
Huang, Minxue
2
Li, Xiaoling
2
Paes Leme, Renato
2
Schüle, Hubert
2
Xu, Haifeng
2
Zhuang, Mengzhou
2
Zilling, Manfred Peter
2
Zuo, Song
2
Anderson, Chris K.
1
Anguera-Torrell, Oriol
1
Brantley, Luke
1
Calin, Mihai
1
Chaparro-Peláez, Julián
1
Cheng, Ming
1
Cheng, Tan
1
Cindea, Stefan
1
Cindrea, Sorina
1
Dellarocas, Chrysanthos
1
Despotakis, Stylianos
1
Dobrila, Andreea
1
Dong, Beibei
1
Gonzalez, Gerardo O
1
Govoreanu, Alexandru
1
Haans, Hans
1
Hamilton, Mitchell L.
1
Hansen, Alexander
1
Hernández-García, Ángel
1
Hout, Roel
1
Hussain, Rahim
1
Iach, David
1
Im, Il
1
Iqbal, Rahat
1
Jeong, Seok-Oh
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PFH Private University of Applied Sciences, Göttingen
1
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International journal of internet marketing and advertising : IJIMA
2
Journal of marketing communications
2
Management science : journal of the Institute for Operations Research and the Management Sciences
2
PFH Forschungspapiere/Research Papers
2
Cowles Foundation discussion paper
1
Discussion papers / CEPR
1
Improving decision making in real-time bidding
1
Information & management : the international journal of information systems applications
1
Information systems research : ISR
1
International Journal of Applied Industrial Engineering (IJAIE)
1
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
Journal of electronic commerce research : JECR
1
Journal of marketing
1
Journal of marketing analytics : JMA
1
Journal of marketing research : JMR
1
Journal of vacation marketing
1
Management information systems : mis quarterly
1
Marketing Letters
1
Production and operations management : the flagship research journal of the Production and Operations Management Society
1
Studies in Business and Economics
1
Technological forecasting & social change : an international journal
1
The Cornell hospitality quarterly
1
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ECONIS (ZBW)
21
RePEc
3
EconStor
1
Other ZBW resources
1
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1
Data-driven mechanism design: jointly eliciting preferences and information
Bergemann, Dirk
;
Bojko, Marek
;
Dütting, Paul
;
Paes …
-
2024
Persistent link: https://www.econbiz.de/10015271585
Saved in:
2
Elucidating the impact of cognitive and behavioral responses to web banner-ad frequency
Hussain, Rahim
;
Iqbal, Rahat
- In:
Journal of marketing communications
31
(
2025
)
3
,
pp. 301-328
Persistent link: https://www.econbiz.de/10015417264
Saved in:
3
Click-through
rate
prediction with multi-behavior sequences and shared interest learning
Jin, Bei
;
Cheng, Tan
;
Xu, Yunjie
;
Jin, Wenqiang
- In:
Information & management : the international journal of …
62
(
2025
)
6
,
pp. 1-14
Persistent link: https://www.econbiz.de/10015432884
Saved in:
4
Enhancing user experience : unveiling the role of the quality score metrics
Katona, Zsolt
;
Zhu, Yi
;
Zhuang, Lei
- In:
Production and operations management : the flagship …
34
(
2025
)
10
,
pp. 3157-3172
Persistent link: https://www.econbiz.de/10015484372
Saved in:
5
Tales of two channels : digital advertising performance between ai recommendation and user subscription channels
Dong, Beibei
;
Zhuang, Mengzhou
;
Fang, Eric
;
Huang, Minxue
- In:
Journal of marketing
88
(
2024
)
2
,
pp. 141-162
Persistent link: https://www.econbiz.de/10014582909
Saved in:
6
Sponsored brands video rings up clicks and sales in the short and long run
Pauwels, Koen
;
Peran, Michael
;
Shah, Zee
;
Schnaidt, German
- In:
Journal of marketing analytics : JMA
11
(
2023
)
3
,
pp. 275-286
Persistent link: https://www.econbiz.de/10014374827
Saved in:
7
Multidimensional targeting and consumer response
Despotakis, Stylianos
;
Yu, Jungju
- In:
Management science : journal of the Institute for …
69
(
2023
)
8
,
pp. 4518-4540
Persistent link: https://www.econbiz.de/10014339266
Saved in:
8
Data-driven mechanism design : jointly eliciting preferences and information
Bergemann, Dirk
;
Bojko, Marek
;
Dütting, Paul
;
Paes …
-
2025
Persistent link: https://www.econbiz.de/10015416664
Saved in:
9
The impact of positioning on click-through-rates in hotel metasearch engines
Anguera-Torrell, Oriol
;
Langer, Claudia
- In:
Journal of vacation marketing
28
(
2022
)
2
,
pp. 228-243
Persistent link: https://www.econbiz.de/10013257576
Saved in:
10
Search engine consumer journeys : exploring and segmenting click-through behaviors
Cheng, Ming
;
Anderson, Chris K.
- In:
The Cornell hospitality quarterly
62
(
2021
)
2
,
pp. 198-214
Persistent link: https://www.econbiz.de/10012520146
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