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Year of publication
Subject
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Web analytics 280 Webanalyse 280 Social Web 116 Social web 116 Internet marketing 92 Online-Marketing 92 Consumer behaviour 89 Konsumentenverhalten 89 Electronic Commerce 43 Online retailing 43 Online-Handel 43 E-commerce 39 Website 35 Data Mining 28 Internet 27 Web 2.0 technologies 27 Web 2.0-Technologien 27 Data mining 26 Beziehungsmarketing 23 Relationship marketing 23 Search engine 22 Suchmaschine 22 Deutschland 19 Big Data 18 Germany 18 USA 18 United States 18 Viral marketing 17 Virales Marketing 17 Advertising effects 16 Werbewirkung 16 Big data 15 Marketing management 15 Marketingmanagement 15 Brand management 13 Markenführung 13 clickstream data 13 Internet usage 12 Internetnutzung 12 Market research 12
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Online availability
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Undetermined 101 Free 55 CC license 1
Type of publication
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Article 242 Book / Working Paper 98 Other 2
Type of publication (narrower categories)
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Article in journal 164 Aufsatz in Zeitschrift 164 Aufsatz im Buch 56 Book section 56 Graue Literatur 19 Non-commercial literature 19 Working Paper 17 Arbeitspapier 16 Hochschulschrift 16 Case study 13 Fallstudie 13 Collection of articles of several authors 12 Sammelwerk 12 Thesis 11 Conference paper 5 Konferenzbeitrag 5 Aufsatzsammlung 4 Ratgeber 4 Guidebook 3 Conference proceedings 2 Glossar enthalten 2 Glossary included 2 Handbook 2 Handbuch 2 Konferenzschrift 2 Amtsdruckschrift 1 Collection of articles written by one author 1 Forschungsbericht 1 Government document 1 Sammlung 1 research-article 1
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Language
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English 282 German 45 Undetermined 16
Author
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Tucker, Catherine 6 Bergemann, Dirk 5 Bonatti, Alessandro 5 Chiou, Lesley 5 Coppola, Andrea 4 Seabold, Skipper 4 Sigala, Marianna 4 Ayanso, Anteneh 3 Benamar, Hedi 3 Christou, Evangelos 3 Foucault, Thierry 3 Gretzel, Ulrike 3 Hauser, John R. 3 Holsing, Christian 3 Liberali, Guilherme 3 Mkono, Muchazondida 3 Urban, Glen L. 3 Vega, Clara 3 Askegaard, Søren 2 Bosangit, Carmela 2 Braun, Gabriele 2 Braun, Michael 2 Burbary, Ken 2 Buttle, Francis A. 2 Capelle-Blancard, Gunther 2 Cardoso, Flavia 2 Colleoni, Elanor 2 Colt, Laura 2 DINUCA, Claudia Elena 2 Gabl, Sabrina 2 Garbuio, Massimo 2 Gloor, Peter A. 2 Groeger, Lars 2 Guercini, Simone 2 Hackl, Franz 2 Hai-Jew, Shalin 2 Hakala, Ulla 2 Harrigan, Paul 2 Hartemo, Mari 2 Hemann, Chuck 2
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Institution
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Faculteit Economie en Bedrijfskunde, Universiteit Gent 4 Springer Fachmedien Wiesbaden 2 Academy of Marketing 1 Cheung Kong Graduate School of Business 1 Erasmus Research Institute of Management (ERIM), ERIM is the joint research institute of the Rotterdam School of Management, Erasmus University and the Erasmus School of Economics (ESE) at Erasmus University Rotterdam. 1 Erasmus Research Institute of Management (ERIM), Erasmus Universiteit Rotterdam 1 Galileo Press 1 IGI Global 1 NET Institute 1 National Bureau of Economic Research 1 Rheinisch-Westfälische Technische Hochschule Aachen 1 University of Texas at Arlington 1 Universität Regensburg / ibi research 1 Verlag Dr. Kovač 1 Workshop on E-Business <10, 2011, Schanghai> 1 World Tourism Organization 1 epubli GmbH 1 marketing-Börse GmbH 1
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Published in...
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HMD : Praxis der Wirtschaftsinformatik 7 Journal of advertising research 5 Journal of business research : JBR 5 Journal of management information systems : JMIS 5 Research in consumer behavior 5 Consumer culture theory 4 International journal of electronic business 4 International marketing in the fast changing world 4 Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation 4 Journal of internet commerce 4 Journal of marketing management : MM 4 Management science : journal of the Institute for Operations Research and the Management Sciences 4 Marketing Science 4 Technological forecasting & social change : an international journal 4 Tourism sensemaking : strategies to give meaning to experience 4 Working Papers of Faculty of Economics and Business Administration, Ghent University, Belgium 4 Business ethics : a European review 3 Cowles Foundation Discussion Paper 3 Electronic commerce research and applications 3 International journal of contemporary hospitality management 3 Rheinwerk Computing 3 Social media listening and monitoring for business applications 3 Tourism management perspectives : TMP 3 Business information systems : 13th international conference, BIS 2010, Berlin, Germany, May 3 - 5, 2010 ; proceedings 2 Corporate communications : an international journal 2 Digitale Kommunikation 2 E-Life: web-enabled convergence of commerce, work, and social life : 10th Workshop on E-Business, WEB 2011 ; Shanghai, China, December 2011 ; revised selected papers 2 E-marketing ; Vol. 1 2 Electronic commerce research 2 European journal of marketing : EJM 2 International journal of arts management 2 International journal of business information systems : IJBIS 2 International journal of hospitality management 2 International journal of internet marketing and advertising : IJIMA 2 International journal of networking and virtual organisations : IJNVO 2 Journal of business ethics : JOBE 2 Journal of direct, data and digital marketing practice : the international journal of the Institute of Direct Marketing 2 Journal of electronic commerce research : JECR 2 Journal of fashion marketing and management 2 Journal of marketing analytics : JMA 2
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Source
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ECONIS (ZBW) 318 RePEc 18 BASE 3 Other ZBW resources 2 EconStor 1
Showing 1 - 10 of 342
Cover Image
Predictably unpredictable? : how judgmental and machine learning forecasts complement each other
Nair, Devadrita; Huchzermeier, Arnd - In: Production and operations management : the flagship … 33 (2024) 5, pp. 1214-1234
Persistent link: https://www.econbiz.de/10014577000
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Big-Data-Einblicke in den Ausbildungsmarkt : eine Analyse von Mindest-Schulabschlüssen in Online-Stellenanzeigen für Ausbildungsplätze
Schnelle, Caroline - 2024
Persistent link: https://www.econbiz.de/10015076745
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Do financial advisors have different beliefs than lay people?
Rumpf, Matthias; Chaliasos, Michaēl; Kosyakova, Tetyana; … - 2024
Persistent link: https://www.econbiz.de/10015079940
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Handwerk in regionalen Innovationssystemen : eine Webscraping-Analyse
Proeger, Till; Alhusen, Harm <Jr.>; Meub, Lukas; Bizer, … - 2024
Regionale Innovationssysteme (RIS) beschreiben das Zusammenwirken von Unternehmen, dem Hochschulsystem und staatlichen Akteuren, wobei die Innovations- und Wettbewerbsfähigkeit einer Region im Fokus steht. Dabei ist die Weitergabe innovativen Wissens aus dem Bereich von Forschung und...
Persistent link: https://www.econbiz.de/10015080972
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Real-time user clickstream behavior analysis based on apache storm streaming
Pal, Gautam; Atkinson, Katie; Li, Gangmin - In: Electronic commerce research 23 (2023) 3, pp. 1829-1859
Persistent link: https://www.econbiz.de/10014383128
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Optimization of dynamic product offerings on online marketplaces : a network theory perspective
Zuo, Meihua; Angelopoulos, Spyros; Ou, Carol Xiaojuan; … - In: Journal of management information systems : JMIS 40 (2023) 4, pp. 1328-1357
Persistent link: https://www.econbiz.de/10014582599
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Content Aggregation by Platforms : The Case of the News Media
Chiou, Lesley; Tucker, Catherine - 2023
The digitization of content has led to the emergence of platforms that draw information from multiple sources. This paper investigates whether aggregation of content by a single platform encourages users to “skim” content or to investigate it in depth. We study a contract dispute that led a...
Persistent link: https://www.econbiz.de/10014257093
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The customer journey as a source of information
Padilla, Nicolas; Ascarza, Eva; Netzer, Oded - 2023
Persistent link: https://www.econbiz.de/10014468102
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A high-dimensional choice model for online retailing
Jiang, Zhaohui; Li, Jun; Zhang, Dennis J. - In: Management science : journal of the Institute for … 71 (2025) 4, pp. 3320-3339
Persistent link: https://www.econbiz.de/10015413775
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Unveiling the web of interactions : analyzing dynamic customer engagements across multiple websites
Lim, Hyungsoo; Kim, Chul; Kannan, P. K. - In: Journal of business research : JBR 183 (2024), pp. 1-14
Persistent link: https://www.econbiz.de/10015141749
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