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  • Search: subject:"Clickstream"
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Year of publication
Subject
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Web analytics 280 Webanalyse 280 Social Web 116 Social web 116 Internet marketing 92 Online-Marketing 92 Consumer behaviour 89 Konsumentenverhalten 89 Electronic Commerce 43 Online retailing 43 Online-Handel 43 E-commerce 39 Website 35 Data Mining 28 Internet 27 Web 2.0 technologies 27 Web 2.0-Technologien 27 Data mining 26 Beziehungsmarketing 23 Relationship marketing 23 Search engine 22 Suchmaschine 22 Deutschland 19 Big Data 18 Germany 18 USA 18 United States 18 Viral marketing 17 Virales Marketing 17 Advertising effects 16 Werbewirkung 16 Big data 15 Marketing management 15 Marketingmanagement 15 Brand management 13 Markenführung 13 clickstream data 13 Internet usage 12 Internetnutzung 12 Market research 12
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Online availability
All
Undetermined 101 Free 55 CC license 1
Type of publication
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Article 242 Book / Working Paper 98 Other 2
Type of publication (narrower categories)
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Article in journal 164 Aufsatz in Zeitschrift 164 Aufsatz im Buch 56 Book section 56 Graue Literatur 19 Non-commercial literature 19 Working Paper 17 Arbeitspapier 16 Hochschulschrift 16 Case study 13 Fallstudie 13 Collection of articles of several authors 12 Sammelwerk 12 Thesis 11 Conference paper 5 Konferenzbeitrag 5 Aufsatzsammlung 4 Ratgeber 4 Guidebook 3 Conference proceedings 2 Glossar enthalten 2 Glossary included 2 Handbook 2 Handbuch 2 Konferenzschrift 2 Amtsdruckschrift 1 Collection of articles written by one author 1 Forschungsbericht 1 Government document 1 Sammlung 1 research-article 1
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Language
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English 282 German 45 Undetermined 16
Author
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Tucker, Catherine 6 Bergemann, Dirk 5 Bonatti, Alessandro 5 Chiou, Lesley 5 Coppola, Andrea 4 Seabold, Skipper 4 Sigala, Marianna 4 Ayanso, Anteneh 3 Benamar, Hedi 3 Christou, Evangelos 3 Foucault, Thierry 3 Gretzel, Ulrike 3 Hauser, John R. 3 Holsing, Christian 3 Liberali, Guilherme 3 Mkono, Muchazondida 3 Urban, Glen L. 3 Vega, Clara 3 Askegaard, Søren 2 Bosangit, Carmela 2 Braun, Gabriele 2 Braun, Michael 2 Burbary, Ken 2 Buttle, Francis A. 2 Capelle-Blancard, Gunther 2 Cardoso, Flavia 2 Colleoni, Elanor 2 Colt, Laura 2 DINUCA, Claudia Elena 2 Gabl, Sabrina 2 Garbuio, Massimo 2 Gloor, Peter A. 2 Groeger, Lars 2 Guercini, Simone 2 Hackl, Franz 2 Hai-Jew, Shalin 2 Hakala, Ulla 2 Harrigan, Paul 2 Hartemo, Mari 2 Hemann, Chuck 2
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Institution
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Faculteit Economie en Bedrijfskunde, Universiteit Gent 4 Springer Fachmedien Wiesbaden 2 Academy of Marketing 1 Cheung Kong Graduate School of Business 1 Erasmus Research Institute of Management (ERIM), ERIM is the joint research institute of the Rotterdam School of Management, Erasmus University and the Erasmus School of Economics (ESE) at Erasmus University Rotterdam. 1 Erasmus Research Institute of Management (ERIM), Erasmus Universiteit Rotterdam 1 Galileo Press 1 IGI Global 1 NET Institute 1 National Bureau of Economic Research 1 Rheinisch-Westfälische Technische Hochschule Aachen 1 University of Texas at Arlington 1 Universität Regensburg / ibi research 1 Verlag Dr. Kovač 1 Workshop on E-Business <10, 2011, Schanghai> 1 World Tourism Organization 1 epubli GmbH 1 marketing-Börse GmbH 1
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Published in...
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HMD : Praxis der Wirtschaftsinformatik 7 Journal of advertising research 5 Journal of business research : JBR 5 Journal of management information systems : JMIS 5 Research in consumer behavior 5 Consumer culture theory 4 International journal of electronic business 4 International marketing in the fast changing world 4 Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation 4 Journal of internet commerce 4 Journal of marketing management : MM 4 Management science : journal of the Institute for Operations Research and the Management Sciences 4 Marketing Science 4 Technological forecasting & social change : an international journal 4 Tourism sensemaking : strategies to give meaning to experience 4 Working Papers of Faculty of Economics and Business Administration, Ghent University, Belgium 4 Business ethics : a European review 3 Cowles Foundation Discussion Paper 3 Electronic commerce research and applications 3 International journal of contemporary hospitality management 3 Rheinwerk Computing 3 Social media listening and monitoring for business applications 3 Tourism management perspectives : TMP 3 Business information systems : 13th international conference, BIS 2010, Berlin, Germany, May 3 - 5, 2010 ; proceedings 2 Corporate communications : an international journal 2 Digitale Kommunikation 2 E-Life: web-enabled convergence of commerce, work, and social life : 10th Workshop on E-Business, WEB 2011 ; Shanghai, China, December 2011 ; revised selected papers 2 E-marketing ; Vol. 1 2 Electronic commerce research 2 European journal of marketing : EJM 2 International journal of arts management 2 International journal of business information systems : IJBIS 2 International journal of hospitality management 2 International journal of internet marketing and advertising : IJIMA 2 International journal of networking and virtual organisations : IJNVO 2 Journal of business ethics : JOBE 2 Journal of direct, data and digital marketing practice : the international journal of the Institute of Direct Marketing 2 Journal of electronic commerce research : JECR 2 Journal of fashion marketing and management 2 Journal of marketing analytics : JMA 2
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Source
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ECONIS (ZBW) 318 RePEc 18 BASE 3 Other ZBW resources 2 EconStor 1
Showing 31 - 40 of 342
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Web analytics applications, opportunities and challenges to online retail in India
Kumar, Vikas; Ayodeji, Ogunmola Gabriel - In: International journal of services and operations … 41 (2022) 4, pp. 463-485
Persistent link: https://www.econbiz.de/10013257550
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Detecting product adoption intentions via multiview deep learning
Zhang, Zhu; Wei, Xuan; Zheng, Xiaolong; Li, Qiudan; … - In: INFORMS journal on computing : JOC ; charting new … 34 (2022) 1, pp. 541-556
Persistent link: https://www.econbiz.de/10013359113
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Web mining of firm websites : a framework for web scraping and a pilot study for Germany
Kinne, Jan; Axenbeck, Janna - 2018
Nowadays, almost all (relevant) firms have their own websites which they use to publish information about their products and services. Using the example of innovation in firms, we outline a framework for extracting information from firm websites using web scraping and data mining. For this...
Persistent link: https://www.econbiz.de/10011892694
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Predicting the financial growth of small and medium-sized enterprises using web mining
Te, Yiea-Funk - 2018
Persistent link: https://www.econbiz.de/10012013720
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Demand for information, macroeconomic uncertainty, and the response of US treasury securities to news
Benamar, Hedi; Foucault, Thierry; Vega, Clara - 2018
We use clickstream data to show that investors' demand for information about macroeconomic factors affecting the path … that clickstream data contain unique information about investors' uncertainty …
Persistent link: https://www.econbiz.de/10012117503
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A novel approach for exploring channel dependence of consumers' latent shopping intent and the related behaviors by visualizing browsing patterns
Ho, Hei-Fong - In: Data Technologies and Applications 55 (2021) 5, pp. 715-733
Purpose This study is to propose a more effective and efficient analytic methodology based on within-site clickstream …' latent shopping intent and the related behaviors from the clickstream data. The proposed methodology is to use text … through within-site clickstream associated with path visualization. The findings are helpful to the attribution of the online …
Persistent link: https://www.econbiz.de/10014712787
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Open source platform for big data exploration and analysis
Almeida, Fernando; Kovalevski, Pavel; Sakalauskas, Dovydas - In: International journal of business information systems : … 38 (2021) 3, pp. 418-434
Persistent link: https://www.econbiz.de/10012695269
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Demand for information, uncertainty, and the response of U.S. Treasury securities to news
Benamar, Hedi; Foucault, Thierry; Vega, Clara - In: The review of financial studies 34 (2021) 7, pp. 3403-3455
Persistent link: https://www.econbiz.de/10012546386
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An analytical model for comparing the profitability of competing online marketing channels : search engine marketing versus e-commerce marketplace
Angeloni, Silvia; Rossi, Claudio - In: Journal of marketing theory and practice : JMTP 29 (2021) 4, pp. 534-549
Persistent link: https://www.econbiz.de/10012607677
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Negative customer experience in lifestyle hotels : a netnography perspective
Santos, Manoel Vitor; Brandão, Amélia Maria Pinto da Cunha - In: Building consumer-brand relationship in luxury brand …, (pp. 126-157). 2021
Persistent link: https://www.econbiz.de/10012517946
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