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Year of publication
Subject
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Web analytics 280 Webanalyse 280 Social Web 116 Social web 116 Internet marketing 92 Online-Marketing 92 Consumer behaviour 89 Konsumentenverhalten 89 Electronic Commerce 43 Online retailing 43 Online-Handel 43 E-commerce 39 Website 35 Data Mining 28 Internet 27 Web 2.0 technologies 27 Web 2.0-Technologien 27 Data mining 26 Beziehungsmarketing 23 Relationship marketing 23 Search engine 22 Suchmaschine 22 Deutschland 19 Big Data 18 Germany 18 USA 18 United States 18 Viral marketing 17 Virales Marketing 17 Advertising effects 16 Werbewirkung 16 Big data 15 Marketing management 15 Marketingmanagement 15 Brand management 13 Markenführung 13 clickstream data 13 Internet usage 12 Internetnutzung 12 Market research 12
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Online availability
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Undetermined 101 Free 55 CC license 1
Type of publication
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Article 242 Book / Working Paper 98 Other 2
Type of publication (narrower categories)
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Article in journal 164 Aufsatz in Zeitschrift 164 Aufsatz im Buch 56 Book section 56 Graue Literatur 19 Non-commercial literature 19 Working Paper 17 Arbeitspapier 16 Hochschulschrift 16 Case study 13 Fallstudie 13 Collection of articles of several authors 12 Sammelwerk 12 Thesis 11 Conference paper 5 Konferenzbeitrag 5 Aufsatzsammlung 4 Ratgeber 4 Guidebook 3 Conference proceedings 2 Glossar enthalten 2 Glossary included 2 Handbook 2 Handbuch 2 Konferenzschrift 2 Amtsdruckschrift 1 Collection of articles written by one author 1 Forschungsbericht 1 Government document 1 Sammlung 1 research-article 1
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Language
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English 282 German 45 Undetermined 16
Author
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Tucker, Catherine 6 Bergemann, Dirk 5 Bonatti, Alessandro 5 Chiou, Lesley 5 Coppola, Andrea 4 Seabold, Skipper 4 Sigala, Marianna 4 Ayanso, Anteneh 3 Benamar, Hedi 3 Christou, Evangelos 3 Foucault, Thierry 3 Gretzel, Ulrike 3 Hauser, John R. 3 Holsing, Christian 3 Liberali, Guilherme 3 Mkono, Muchazondida 3 Urban, Glen L. 3 Vega, Clara 3 Askegaard, Søren 2 Bosangit, Carmela 2 Braun, Gabriele 2 Braun, Michael 2 Burbary, Ken 2 Buttle, Francis A. 2 Capelle-Blancard, Gunther 2 Cardoso, Flavia 2 Colleoni, Elanor 2 Colt, Laura 2 DINUCA, Claudia Elena 2 Gabl, Sabrina 2 Garbuio, Massimo 2 Gloor, Peter A. 2 Groeger, Lars 2 Guercini, Simone 2 Hackl, Franz 2 Hai-Jew, Shalin 2 Hakala, Ulla 2 Harrigan, Paul 2 Hartemo, Mari 2 Hemann, Chuck 2
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Institution
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Faculteit Economie en Bedrijfskunde, Universiteit Gent 4 Springer Fachmedien Wiesbaden 2 Academy of Marketing 1 Cheung Kong Graduate School of Business 1 Erasmus Research Institute of Management (ERIM), ERIM is the joint research institute of the Rotterdam School of Management, Erasmus University and the Erasmus School of Economics (ESE) at Erasmus University Rotterdam. 1 Erasmus Research Institute of Management (ERIM), Erasmus Universiteit Rotterdam 1 Galileo Press 1 IGI Global 1 NET Institute 1 National Bureau of Economic Research 1 Rheinisch-Westfälische Technische Hochschule Aachen 1 University of Texas at Arlington 1 Universität Regensburg / ibi research 1 Verlag Dr. Kovač 1 Workshop on E-Business <10, 2011, Schanghai> 1 World Tourism Organization 1 epubli GmbH 1 marketing-Börse GmbH 1
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Published in...
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HMD : Praxis der Wirtschaftsinformatik 7 Journal of advertising research 5 Journal of business research : JBR 5 Journal of management information systems : JMIS 5 Research in consumer behavior 5 Consumer culture theory 4 International journal of electronic business 4 International marketing in the fast changing world 4 Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation 4 Journal of internet commerce 4 Journal of marketing management : MM 4 Management science : journal of the Institute for Operations Research and the Management Sciences 4 Marketing Science 4 Technological forecasting & social change : an international journal 4 Tourism sensemaking : strategies to give meaning to experience 4 Working Papers of Faculty of Economics and Business Administration, Ghent University, Belgium 4 Business ethics : a European review 3 Cowles Foundation Discussion Paper 3 Electronic commerce research and applications 3 International journal of contemporary hospitality management 3 Rheinwerk Computing 3 Social media listening and monitoring for business applications 3 Tourism management perspectives : TMP 3 Business information systems : 13th international conference, BIS 2010, Berlin, Germany, May 3 - 5, 2010 ; proceedings 2 Corporate communications : an international journal 2 Digitale Kommunikation 2 E-Life: web-enabled convergence of commerce, work, and social life : 10th Workshop on E-Business, WEB 2011 ; Shanghai, China, December 2011 ; revised selected papers 2 E-marketing ; Vol. 1 2 Electronic commerce research 2 European journal of marketing : EJM 2 International journal of arts management 2 International journal of business information systems : IJBIS 2 International journal of hospitality management 2 International journal of internet marketing and advertising : IJIMA 2 International journal of networking and virtual organisations : IJNVO 2 Journal of business ethics : JOBE 2 Journal of direct, data and digital marketing practice : the international journal of the Institute of Direct Marketing 2 Journal of electronic commerce research : JECR 2 Journal of fashion marketing and management 2 Journal of marketing analytics : JMA 2
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Source
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ECONIS (ZBW) 318 RePEc 18 BASE 3 Other ZBW resources 2 EconStor 1
Showing 41 - 50 of 342
Cover Image
On latency of e-commerce platforms
Basalla, Marcus; Schneider, Johannes; Lukšik, Martin; … - In: Journal of organizational computing and electronic commerce 31 (2021) 1, pp. 1-17
Persistent link: https://www.econbiz.de/10012500812
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Multichannel data-driven attribution models : a review and research agenda
Beck, Ben B.; Petersen, J. Andrew; Venkatesan, Rajkumar - In: Marketing accountability for marketing and …, (pp. 153-189). 2021
Persistent link: https://www.econbiz.de/10012654061
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The comparative performance of online referral channels in e-commerce
Duan, Wenjing; Zhang, Jie Jennifer - In: Journal of management information systems : JMIS 38 (2021) 3, pp. 828-854
Persistent link: https://www.econbiz.de/10012804178
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Internetbasierte Nachhaltigkeitsberichterstattung in der exportorientierten Bekleidungsindustrie Bangladeschs
Kierspel, Simon - 2021
Persistent link: https://www.econbiz.de/10013172959
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Content Aggregation by Platforms : The Case of the News Media
Chiou, Lesley; Tucker, Catherine - 2017
The digitization of content has led to the emergence of platforms that draw information from multiple sources. Policymakers are concerned that these new platforms threaten incentives for the production of original content. As a result, policymakers are contemplating regulations that would force...
Persistent link: https://www.econbiz.de/10014043268
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Nowcasting Prices Using Google Trends : An Application to Central America
Seabold, Skipper - 2017
The objective of this study is to assess the possibility of using Internet search keyword data for forecasting price series in Central America, focusing on Costa Rica, El Salvador, and Honduras. The Internet search data comes from Google Trends. The paper introduces these data and discusses some...
Persistent link: https://www.econbiz.de/10012971173
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The new intermediaries of tourist distribution : analysis of online accommodation booking sites
De Carlos, Pablo; Araújo, Noelia; Fraiz, José Antonio - In: The international journal of management science and … (2016) 19, pp. 39-58
Distribution is a key variable in any industry because it ensures the delivery of products and services to consumers. However, over the years businesses have increasingly implemented information and communication technology; this has triggered profound changes in distribution channels. A number...
Persistent link: https://www.econbiz.de/10011450602
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A new method of measuring online media advertising effectiveness : prospective meta-analysis in marketing
Liberali, Gui; Urban, Glen; Dellaert, Benedict; Tucker, … - 2016
Persistent link: https://www.econbiz.de/10011643144
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Effective Use of Marketing Technology in Eastern Europe : Web Analytics, Social Media, Customer Analytics, Digital Campaigns and Mobile Applications
Jayaram, Dureen; Manrai, Ajay; Manrai, Lalita A. - 2016
The transition economies of Eastern Europe present both the opportunities and challenges for companies operating in these markets. On one hand, these countries have a large number of technology savvy young consumers, and on the other, the markets must also take into consideration the...
Persistent link: https://www.econbiz.de/10014130418
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Segmenting market structure from multi-channel clickstream data: a novel generative model
Qian, Yang; Jiang, Yuanchun; Du, Yanan; Sun, Jianshan; … - In: Electronic commerce research 20 (2020) 3, pp. 509-533
Persistent link: https://www.econbiz.de/10012287494
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