The transition economies of Eastern Europe present both the opportunities and challenges for companies operating in these markets. On one hand, these countries have a large number of technology savvy young consumers, and on the other, the markets must also take into consideration the...

The objective of this study is to assess the possibility of using Internet search keyword data for forecasting price series in Central America, focusing on Costa Rica, El Salvador, and Honduras. The Internet search data comes from Google Trends. The paper introduces these data and discusses some...

The digitization of content has led to the emergence of platforms that draw information from multiple sources. Policymakers are concerned that these new platforms threaten incentives for the production of original content. As a result, policymakers are contemplating regulations that would force...

The digitization of content has led to the emergence of platforms that draw information from multiple sources. Policymakers are concerned that these new platforms threaten incentives for the production of original content. As a result, policymakers are contemplating regulations that would force...

Das komplette Online-Marketing-Wissen in einem Band! Google Ads, Web Analytics, Social Media Marketing Inkl. Influencer-Marketing und Facebook-Ads Ideal für Agenturen, Studium und Ausbildung! Was macht andere Websites erfolgreich und wie kann ich meine Website ganz nach vorne bringen? Wie nutze...