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Search: subject:"Clickstream Data"
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Subject
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Consumer behaviour
18
Konsumentenverhalten
18
clickstream data
12
Online retailing
11
Online-Handel
11
E-commerce
10
Internet marketing
10
Online-Marketing
10
Clickstream data
9
Electronic Commerce
9
Clickstream Data
7
Social Web
5
Social web
5
Beziehungsmarketing
4
Distribution channel
4
Relationship marketing
4
Vertriebsweg
4
Customer integration
3
Einzelhandel
3
Information behaviour
3
Informationsverhalten
3
Kundenintegration
3
Retail trade
3
e-commerce
3
Advertising
2
Advertising effects
2
Artificial intelligence
2
Bayes-Statistik
2
Bayesian inference
2
Data protection
2
Datenschutz
2
Email Design
2
Email Marketing
2
Interactive Marketing
2
Internet Retailing
2
Künstliche Intelligenz
2
Market segmentation
2
Marktsegmentierung
2
Mobile communications
2
Mobilkommunikation
2
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Online availability
All
Undetermined
17
Free
8
Type of publication
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Article
22
Book / Working Paper
5
Other
1
Type of publication (narrower categories)
All
Article in journal
19
Aufsatz in Zeitschrift
19
Arbeitspapier
1
Aufsatz im Buch
1
Book section
1
Conference paper
1
Graue Literatur
1
Konferenzbeitrag
1
Non-commercial literature
1
Working Paper
1
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Language
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English
24
Undetermined
4
Author
All
Hakala, Ulla
2
Hartemo, Mari
2
Jing, Bing
2
Suomi, Reima
2
Zhang, Jie Jennifer
2
Angelopoulos, Spyros
1
Ascarza, Eva
1
BUCKINX, W.R
1
Baumann, Annika
1
Beck, Ben B.
1
Brand, Benedikt
1
Calder, Bobby J.
1
Carlson, Jeffrey R.
1
Chatterjee, Patrali
1
Cheng, Yichen
1
Chin, Alycia
1
Chu, Junhong
1
De Smedt, Johannes
1
Du, Yanan
1
Duan, Wenjing
1
Gebert, Fabian
1
Ghoshal, Abhijeet
1
Goh, Khim Yong
1
Groenen, P.J.F.
1
Groenen, Patrick
1
Haruvy, Ernan
1
Haupt, Johannes
1
He, Heping
1
Hessary, Yasaman Kamyab
1
Hoffman, Donna L.
1
Holsing, Christian
1
Hong, Juwon
1
Hu, Mantian
1
Huchzermeier, Arnd
1
Jabr, Wael
1
Jiang, Yuanchun
1
Kagie, M.
1
Kagie, Martijn
1
Kannan, P. K.
1
Kim, Chul
1
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Institution
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Cheung Kong Graduate School of Business
1
Erasmus Research Institute of Management (ERIM), ERIM is the joint research institute of the Rotterdam School of Management, Erasmus University and the Erasmus School of Economics (ESE) at Erasmus University Rotterdam.
1
Erasmus Research Institute of Management (ERIM), Erasmus Universiteit Rotterdam
1
Faculteit Economie en Bedrijfskunde, Universiteit Gent
1
NET Institute
1
University of Texas at Arlington
1
Published in...
All
Journal of management information systems : JMIS
3
Business & information systems engineering : BISE ; the international journal of Wirtschaftsinformatik
1
Central European journal of operations research : CEJOR ; official journal of the Austrian, Croatian, Czech, Hungarian, Slovakian and Slovenian OR Societies
1
ERIM Report Series Research in Management
1
Electronic commerce research
1
IEEE transactions on engineering management : EM
1
International journal of advertising : the review of marketing communications
1
International journal of e-business research : an official publication of the Information Resources Management Association
1
International journal of electronic business : IJEB
1
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
Journal of Electronic Commerce in Organizations (JECO)
1
Journal of business research : JBR
1
Journal of electronic commerce in organizations : the international journal of electronic commerce in modern organizations ; an official publication of the Information Resources Management Association
1
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
1
Journal of media business studies
1
Journal of public policy & marketing
1
Journal of the Academy of Marketing Science
1
Marketing Science
1
Marketing accountability for marketing and non-marketing outcomes
1
Production and operations management : an international journal of the Production and Operations Management Society
1
Production and operations management : the flagship research journal of the Production and Operations Management Society
1
Research Paper / Erasmus Research Institute of Management (ERIM), ERIM is the joint research institute of the Rotterdam School of Management, Erasmus University and the Erasmus School of Economics (ESE) at Erasmus University Rotterdam.
1
Working Papers / NET Institute
1
Working Papers of Faculty of Economics and Business Administration, Ghent University, Belgium
1
Working papers / Harvard Business School, Division of Research
1
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Source
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ECONIS (ZBW)
21
RePEc
5
BASE
1
Other ZBW resources
1
Showing
11
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20
of
28
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11
Multichannel data-driven attribution models : a review and research agenda
Beck, Ben B.
;
Petersen, J. Andrew
;
Venkatesan, Rajkumar
- In:
Marketing accountability for marketing and …
,
(pp. 153-189)
.
2021
Persistent link: https://www.econbiz.de/10012654061
Saved in:
12
The comparative performance of online referral channels in e-commerce
Duan, Wenjing
;
Zhang, Jie Jennifer
- In:
Journal of management information systems : JMIS
38
(
2021
)
3
,
pp. 828-854
Persistent link: https://www.econbiz.de/10012804178
Saved in:
13
Segmenting market structure from multi-channel
clickstream
data
: a novel generative model
Qian, Yang
;
Jiang, Yuanchun
;
Du, Yanan
;
Sun, Jianshan
; …
- In:
Electronic commerce research
20
(
2020
)
3
,
pp. 509-533
Persistent link: https://www.econbiz.de/10012287494
Saved in:
14
Take-up of financial education : demographic characteristics and prior knowledge
Chin, Alycia
;
Williams, Alanna K.
- In:
Journal of public policy & marketing
39
(
2020
)
3
,
pp. 319-333
Persistent link: https://www.econbiz.de/10012534305
Saved in:
15
The price of privacy : an evaluation of the economic value of collecting
clickstream
data
Baumann, Annika
;
Haupt, Johannes
;
Gebert, Fabian
; …
- In:
Business & information systems engineering : BISE ; the …
61
(
2019
)
4
,
pp. 413-431
Persistent link: https://www.econbiz.de/10012053016
Saved in:
16
The "tipping point" feature of social coupons : an empirical investigation
Hu, Mantian
;
Winer, Russell S.
- In:
International journal of research in marketing : IJRM ; …
34
(
2017
)
1
,
pp. 120-136
Persistent link: https://www.econbiz.de/10011671947
Saved in:
17
Towards Improved Performance: A Model for Testing Email Newsletter Design
Hartemo, Mari
;
Suomi, Reima
;
Hakala, Ulla
- In:
Journal of Electronic Commerce in Organizations (JECO)
14
(
2016
)
3
,
pp. 1-16
based on
clickstream
data
. Multivariate tests were used to test permission-based newsletters sent by a European airline …
Persistent link: https://www.econbiz.de/10012048974
Saved in:
18
A MILP approach to the optimization of banner display strategy to tackle banner blindness
Zouharová, Martina
;
Zouhar, Jan
;
Smutný, Zdeněk
- In:
Central European journal of operations research : CEJOR …
24
(
2016
)
2
,
pp. 473-488
Persistent link: https://www.econbiz.de/10011666153
Saved in:
19
Towards improved performance : a model for testing email newsletter design
Hartemo, Mari
;
Suomi, Reima
;
Hakala, Ulla
- In:
Journal of electronic commerce in organizations : the …
14
(
2016
)
3
,
pp. 1-16
Persistent link: https://www.econbiz.de/10011584145
Saved in:
20
Mobile advertising : an empirical study of temporal and spatial differences in search behavior and advertising response
Goh, Khim Yong
;
Chu, Junhong
;
Wu, Jing
- In:
Journal of interactive marketing : a quarterly …
30
(
2015
),
pp. 34-45
Persistent link: https://www.econbiz.de/10011292341
Saved in:
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