Search Results - subject:"Client retention"

Conceptos estratégicos para agencias de relaciones públicas en Colombia

Ramírez, Claudia Gómez - In: REVISTA CRITERIO LIBRE (2011)

RESUMENDado el contexto empresarial de los últimos años, las relaciones públicashan tomado un papel importante en el desarrollo del marketing tanto anivel estratégico de comunicación como del branding y del marketingintegral. Esto derivó en un gran auge en donde actualmente se...

Persistent link: https://www.econbiz.de/10009275621

Relationship marketing – o solutie pentru sistemul bancar românesc?

Rusu, Catalina - In: Romanian Economic Journal 12 (2009) 34, pp. 145-166

to a short theoretical review of the tools at hand, such as CLV, CRM, ERM, brand loyalty, client satisfaction, client … retention and relationship marketing, specific features of the banking system underline the current lack of applicable client …

Persistent link: https://www.econbiz.de/10008467394

The effect of client characteristics on the negotiation tactics of auditors

Hatfield, Richard C.; Agoglia, Christopher P.; Sanchez, … - 2006

characteristics (clientmanagement’s negotiating style and client retention risk) will increase the extent to which it isutilized. Such …’s negotiating style is competitive and client retention risk ishigh. Interestingly, the end result of the negotiation process is …

Persistent link: https://www.econbiz.de/10009451011