Search Results - subject:"Co-creation processes"

Surviving in a declining industry : a new entrepreneurial history of Nihonsakari since the 1970s

Xia, Qing; Donzé, Pierre-Yves - In: Business history 66 (2024) 1, pp. 221-240

Persistent link: https://www.econbiz.de/10014578324

Tensions in value spaces : the organizational buying center and advanced services

Zolkiewski, Judy; Story, Vicky M.; Burton, Jamie; … - In: Industrial marketing management : the international … 114 (2023), pp. 196-210

Persistent link: https://www.econbiz.de/10014433458

Transforming universities to address grand societal challenges : a case study of organisational and institutional change at Lund University

Göransson, Bo; Chaminade, Cristina; Bayuo, Blaise … - In: International journal of intellectual property … 12 (2022) 1, pp. 13-41

Persistent link: https://www.econbiz.de/10013040773

Measuring customer value co-creation behavior : Developing a conceptual model based on service-dominant logic

Tommasetti, Aurelio; Troisi, Orlando; Vesci, Massimiliano - In: Journal of Service Theory and Practice 27 (2017) 5, pp. 930-950

Purpose In line with the precepts of service-dominant logic (SDL), the purpose of this paper is to devise a measurement framework of customer value co-creation practices during the service process. Design/methodology/approach Answering the call of McColl-Kennedy et al. (2012), the present study...

Persistent link: https://www.econbiz.de/10014907636

Measuring customer value co-creation behavior : developing a conceptual model based on service-dominant logic

Tommasetti, Aurelio; Troisi, Orlando; Vesci, Massimiliano - In: Journal of service theory and practice : JSTP 27 (2017) 5, pp. 930-950

Persistent link: https://www.econbiz.de/10011797936

Value co-creation in social marketing: functional or fanciful?

Domegan, Christine; Collins, Katie; Stead, Martine; … - In: Journal of Social Marketing 3 (2013) 3, pp. 239-256

Purpose – Value co-creation thinking is reshaping the understanding of markets and marketing and presents a significant opportunity to develop the theory and practice of social marketing. However, whilst value co-creation offers thought-provoking new directions for the field, applying this...

Persistent link: https://www.econbiz.de/10014907119