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Search: subject:"Coalition loyalty program"
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Beziehungsmarketing
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Consumer psychological reactance to
coalition
loyalty
program
: price-consciousness as a moderator
Chang, Hsin Hsin
;
Wong, Kit Hong
- In:
Service business
12
(
2018
)
2
,
pp. 379-402
Persistent link: https://www.econbiz.de/10011915080
Saved in:
2
Spillover effects of service failures in coalition loyalty programs : the buffering effect of special treatment benefits
Schumann, Jan Hendrik
;
Wünderlich, Nancy V.
; …
- In:
Journal of retailing
90
(
2014
)
1
,
pp. 111-118
Persistent link: https://www.econbiz.de/10010359932
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