contract between the Coca-Cola Company and its consumers. This implicit contract included a promise of constant quality. We … offer two types of evidence of the costs of breach. First, we document a case in 1930 when the Coca-Cola Company chose to …

contract between the Coca-Cola Company and its consumers. This implicit contract included a promise of constant quality. We … offer two types of evidence of the costs of breach. First, we document a case in 1930 when the Coca-Cola Company chose to …

contract between the Coca-Cola Company and its consumers. This implicit contract included a promise of constant quality. We … offer two types of evidence of the costs of breach. First, we document a case in 1930 when the Coca-Cola Company chose to …

presence of such a contract in the Coca-Cola market, in the US, during 1886‒1959. The implicit contract promised a serving of … Coca-Cola of a constant quality (the “real thing”), and of a constant quantity (6.5oz in a bottle or from the fountain), at … the Coca-Cola Company chose to incur a permanently higher marginal cost of production, instead of a one-time increase in …

presence of such a contract in the Coca-Cola market, in the US, during 1886-1959. The implicit contract promised a serving of … Coca-Cola of a constant quality (the "real thing"), and of a constant quantity (6.5oz in a bottle or from the fountain), at … the Coca-Cola Company chose to incur a permanently higher marginal cost of production, instead of a one-time increase in …

presence of such a contract in the Coca-Cola market, in the US, during 1886-1959. The implicit contract promised a serving of … Coca-Cola of a constant quality (the "real thing"), and of a constant quantity (6.5oz in a bottle or from the fountain), at … the Coca-Cola Company chose to incur a permanently higher marginal cost of production, instead of a one-time increase in …

market for Coca-Cola. We demonstrate that the Coca-Cola Company left a substantial amount of written evidence of its implicit … documents obtained from the Coca-Cola Archives and other sources, we offer evidence of the Coca-Cola Company both acknowledging … adjustment available to Coca-Cola. The implicit contract included a promise not only of a constant nominal price but also a …

Coca-Cola. Since implicit contracts are unobservable, we adopt a narrative approach to demonstrate that the Coca-Cola … implicit contract promised a 6.5oz Coca-Cola of a constant quality, the “secret formula,” at a constant price, 5¢. We show that … Coca-Cola attributes and market structure made it a suitable candidate for an implicit contract. Focusing on the observable …